The family of extended information helps you improve your advertising effectiveness
Posted: Thu Feb 20, 2025 4:41 am
Have you always been troubled about how to improve the effectiveness of Google keyword advertising , make the ads more prominent, and increase the click-through rate?
In addition to the new copy format introduced earlier: extended ads , the application of additional ad information is also very helpful.
Ad extensions can display other information about the business and make the ad more prominent on the web page!
It not only improves visibility, but also increases the value of advertising, effectively increasing the click-through rate by at least 10%.
There is no additional charge for adding ad extensions. The billing method is the same as the ad title click.
Pay only the minimum amount necessary to maintain your extensions and ad ranking.
How can you miss this method with no harm and only benefits?
Ad extensions are actually a large family, among which the most namibia mobile database commonly used are website links, locations, calls, and summary additional links.
Website Links Additional Information
Make sure the desktop and mobile versions of your ad have at least 6 usable website links each.
Each ad group or campaign can have a maximum of 20 website links. The maximum length of a website link is 25 characters.
Studies have found that shorter website links are generally more effective , so the text descriptions of additional links on the website should be concise and clear.
Additional information about the location
Combined with Google Merchant, your business address and phone number are fully displayed.
and other information about your business location (such as opening hours and ratings).
It can effectively attract customers to your store, and the area around the business address can be set as the designated advertising target.
Additional call information
Allow users to make calls directly, suitable for mobile phone users, increase convenience, and effectively increase the proportion of calls made
App extensions
For app promotion, a link is displayed below the ad text to guide users to the app store or start downloading the app.
Comment additional information:
You can add a line of text below your Google ad to show potential customers positive reviews, awards, or third-party evaluations you have received.
Reminder: Only desktop ads are supported!
Finally, let me introduce a new feature that only appeared at the end of July this year - additional price information !
Price extensions appear as multiple lines of information before customers click on your ad.
Each row describes a type of product or service, including their information and prices, and a link to the relevant landing page.
This feature requires at least 3 price extensions to be added, but no more than 8.
You can directly display the price of your products and entice people to call you without even visiting the website.
*Reminder: Only the ad ranked first can display this additional information!
Want to maintain top rankings? Don’t forget to take advantage of the top ranking estimate bidding feature
The various ad extensions introduced above can not only expand the layout, but also be modified for limited-time or even seasonal promotions.
Making good use of ad extensions can help improve your ad effectiveness and allow you to engage directly with your target audience on the Google search page.
In addition to the new copy format introduced earlier: extended ads , the application of additional ad information is also very helpful.
Ad extensions can display other information about the business and make the ad more prominent on the web page!
It not only improves visibility, but also increases the value of advertising, effectively increasing the click-through rate by at least 10%.
There is no additional charge for adding ad extensions. The billing method is the same as the ad title click.
Pay only the minimum amount necessary to maintain your extensions and ad ranking.
How can you miss this method with no harm and only benefits?
Ad extensions are actually a large family, among which the most namibia mobile database commonly used are website links, locations, calls, and summary additional links.
Website Links Additional Information
Make sure the desktop and mobile versions of your ad have at least 6 usable website links each.
Each ad group or campaign can have a maximum of 20 website links. The maximum length of a website link is 25 characters.
Studies have found that shorter website links are generally more effective , so the text descriptions of additional links on the website should be concise and clear.
Additional information about the location
Combined with Google Merchant, your business address and phone number are fully displayed.
and other information about your business location (such as opening hours and ratings).
It can effectively attract customers to your store, and the area around the business address can be set as the designated advertising target.
Additional call information
Allow users to make calls directly, suitable for mobile phone users, increase convenience, and effectively increase the proportion of calls made
App extensions
For app promotion, a link is displayed below the ad text to guide users to the app store or start downloading the app.
Comment additional information:
You can add a line of text below your Google ad to show potential customers positive reviews, awards, or third-party evaluations you have received.
Reminder: Only desktop ads are supported!
Finally, let me introduce a new feature that only appeared at the end of July this year - additional price information !
Price extensions appear as multiple lines of information before customers click on your ad.
Each row describes a type of product or service, including their information and prices, and a link to the relevant landing page.
This feature requires at least 3 price extensions to be added, but no more than 8.
You can directly display the price of your products and entice people to call you without even visiting the website.
*Reminder: Only the ad ranked first can display this additional information!
Want to maintain top rankings? Don’t forget to take advantage of the top ranking estimate bidding feature
The various ad extensions introduced above can not only expand the layout, but also be modified for limited-time or even seasonal promotions.
Making good use of ad extensions can help improve your ad effectiveness and allow you to engage directly with your target audience on the Google search page.