Better targeting and new ad formats
Posted: Thu Feb 20, 2025 3:41 am
Facebook has started reducing the reach of posts like "Tag a friend you'd like to go to a similar island with." This is the second time in 2017 that social media managers have had to abandon a trend that was boosting their metrics.
Facebook is simply showing us in every possible way that the days when managing a business page didn't require any financial support are over forever. If you want to be seen, you have to pay for it. Fortunately, this also comes with improved paid advertising options, thanks to which you can reach potential or existing customers not only with more precise targeting, but also with new formats:
A big innovation last year was the integration of ads into the Messenger platform . Now, you can find advertising messages among the list of contacts you have corresponded with in recent days. Another advantage is that you can add a contact button to the ad, which will redirect fans of the ad directly to Messenger communication with your page.
Targeting based on offline behavior – although this option is not yet available to most users in the Czech Republic, in the USA, since the summer, page administrators have been able to target Facebook advertising to users who, for example, visited their brick-and-mortar store or came into contact with the company in another way in the offline world.
Facebook is also trying to accommodate businesses that target globally. Not only has it made it easier to set up campaigns for multiple countries at once, but it is now possible to target all cities with a certain population .
With the significant increase in Facebook usage on mobile devices, the number of so-called accidental sri lanka phone number data clicks has also increased, especially on the Facebook Audience Network. Less space on the screen simply leads to erroneous clicks. Facebook has faced this head on and stopped charging such erroneous clicks .
But it's not that simple again...
Facebook has also improved its ad controls, which can make work more problematic in some industries. For example, it prohibits discriminatory targeting based on ethnicity, but also limits campaigns with job, loan or real estate offers, where it strictly monitors selective targeting.
In practice, this means that after limiting the target group by location, age, or gender, you must approve the terms of use of ads and accept that from time to time you will have to deal with manual approval of ads with Facebook. And if Facebook determines that the ad you run does not comply with its policies in any way (even though this may not be true at all), you will either have to accept their decision or communicate with support regarding an exception. And in the latter case, be prepared for a solution that may take several months, which may not have a positive result.
Facebook is simply showing us in every possible way that the days when managing a business page didn't require any financial support are over forever. If you want to be seen, you have to pay for it. Fortunately, this also comes with improved paid advertising options, thanks to which you can reach potential or existing customers not only with more precise targeting, but also with new formats:
A big innovation last year was the integration of ads into the Messenger platform . Now, you can find advertising messages among the list of contacts you have corresponded with in recent days. Another advantage is that you can add a contact button to the ad, which will redirect fans of the ad directly to Messenger communication with your page.
Targeting based on offline behavior – although this option is not yet available to most users in the Czech Republic, in the USA, since the summer, page administrators have been able to target Facebook advertising to users who, for example, visited their brick-and-mortar store or came into contact with the company in another way in the offline world.
Facebook is also trying to accommodate businesses that target globally. Not only has it made it easier to set up campaigns for multiple countries at once, but it is now possible to target all cities with a certain population .
With the significant increase in Facebook usage on mobile devices, the number of so-called accidental sri lanka phone number data clicks has also increased, especially on the Facebook Audience Network. Less space on the screen simply leads to erroneous clicks. Facebook has faced this head on and stopped charging such erroneous clicks .
But it's not that simple again...
Facebook has also improved its ad controls, which can make work more problematic in some industries. For example, it prohibits discriminatory targeting based on ethnicity, but also limits campaigns with job, loan or real estate offers, where it strictly monitors selective targeting.
In practice, this means that after limiting the target group by location, age, or gender, you must approve the terms of use of ads and accept that from time to time you will have to deal with manual approval of ads with Facebook. And if Facebook determines that the ad you run does not comply with its policies in any way (even though this may not be true at all), you will either have to accept their decision or communicate with support regarding an exception. And in the latter case, be prepared for a solution that may take several months, which may not have a positive result.