With infinite scroll, while the user has no clear indication of how much content is left to discover, in traditional pagination the scroll bar does provide this reference, but at the cost of a potentially more complicated and unwieldy user experience.
The disappearance of this bar in automatic pagination eliminates this visual reference, but at the same time, it can help create a more natural and fluid feeling in navigation. It is in this balance between visibility and ease of navigation that the optimal middle ground must be found to improve the user experience.
Conclusion:
The debate between infinite scrolling vs pagination doesn't have a single answer, as the choice depends on the purpose of the website and its users.
Infinite scrolling is ideal for visual content and maintaining user permanence , typical of social networks and platforms where specific content is consumed quickly and constantly, thus improving the user experience .
However, it has disadvantages such as difficult paraguay mobile phone number navigation , indexing by search engines and handling internal links .
Pagination, on the other hand, improves the structure of information, suitable for duplicate content and sites with a wide range of products , as well as facilitating the loading of content .
It is more seo friendly . Although it may increase the bounce rate due to the need for additional clicks, it is preferable when it is relevant to display the information in a numerical list .
At novicell, we believe that it's the small details that make the difference between a good website and a perfect one. Don't hesitate to contact us and find out how together we can take your online business to the next level.
Marketplace vs ecommerce: differences, advantages and disadvantages
ecommerce
digital marketing
ignacio carreras
digital marketing trainee
imagine the entire world as a giant shopping mall, where every store offers a unique experience. Now, expand that vision to the vastness of the internet, where two powerful tools dominate the scene: ecommerce vs marketplace. Before choosing where to start selling your products, it is wise to know the details.
E-commerce is a store on the web with its own identity and way of managing sales, while maintaining the exclusivity of its offer.
On the other hand, marketplaces function as huge shopping malls, where different brands and sellers compete under the same platform to offer their products.
The characteristics of both business models are as different as the experience they provide to the user.
What is an ecommerce
ecommerce , or electronic commerce , represents the modern trend of the business model that allows the realization of commercial transactions online .