How to make a budget forecast in Yandex.Direct. Media plan in contextual advertising
Posted: Wed Feb 19, 2025 3:52 am
When you are just about to launch contextual advertising, many questions arise: what budget should be allocated, how many clients can you attract, and how many of them will make a purchase, what will be the price of one client . A detailed media plan and budget forecast will help answer all these questions .
In this article, you will learn how to forecast the budget for advertising campaigns in Yandex.Direct, and how, based on the data obtained, to draw up a media plan .
Content
Budget forecast in Yandex.Direct
Media plan in contextual advertising
Conclusions
Budget forecast in Yandex.Direct
Budget forecasting for search advertising campaigns
First, let's calculate the budget for the canada telegram data search advertising campaign.
Go to Yandex Direct. Select the menu item: "Conversions" , then: "Budget forecast" .
Budget forecast in Yandex.Direct
Fill in the necessary data to calculate the budget.
Fill in the data to calculate the budget
We determine the region where the advertising campaign will work. To do this, we select the required areas or regions from the proposed list.
Select the region where the advertisement will work
Next, select the necessary parameters: the period of the advertising campaign, the sites where the ads will be shown: all or only mobile, currency. Click the button: "OK" .
Select the required parameters
Next, the most important stage: selection of keywords . The better you work out the semantics, and the more keywords you enter, the more accurately the budget will be predicted. Since it is on key phrases that it is built first of all.
There are character limits here, so you can add about 100 key phrases . If you plan to add more for your advertising campaign, you will need to make a forecast several times. Or choose the most important HF (high-frequency) — key queries and MF (medium-frequency) — queries that fully describe the topic.
In this article, you will learn how to forecast the budget for advertising campaigns in Yandex.Direct, and how, based on the data obtained, to draw up a media plan .
Content
Budget forecast in Yandex.Direct
Media plan in contextual advertising
Conclusions
Budget forecast in Yandex.Direct
Budget forecasting for search advertising campaigns
First, let's calculate the budget for the canada telegram data search advertising campaign.
Go to Yandex Direct. Select the menu item: "Conversions" , then: "Budget forecast" .
Budget forecast in Yandex.Direct
Fill in the necessary data to calculate the budget.
Fill in the data to calculate the budget
We determine the region where the advertising campaign will work. To do this, we select the required areas or regions from the proposed list.
Select the region where the advertisement will work
Next, select the necessary parameters: the period of the advertising campaign, the sites where the ads will be shown: all or only mobile, currency. Click the button: "OK" .
Select the required parameters
Next, the most important stage: selection of keywords . The better you work out the semantics, and the more keywords you enter, the more accurately the budget will be predicted. Since it is on key phrases that it is built first of all.
There are character limits here, so you can add about 100 key phrases . If you plan to add more for your advertising campaign, you will need to make a forecast several times. Or choose the most important HF (high-frequency) — key queries and MF (medium-frequency) — queries that fully describe the topic.