10 Best Marketing Features for a Developer's Website

[olivia25]

Hello, this is the Ida.Light team. A website builder specifically for selling real estate from the largest Prop-Tech developer №1 IdaProject.

We conducted a real investigation into the trends for developers in 2025.

In 10 minutes you will learn:

-where your leads can disappear without a trace

-why is the site not just a catalog with prices

- let's look at working triggers

-how to add accents in the site structure and make x2 in engagement

-we will collect key CTAs along the customer journey

Let's go!

*This article is required for selling projects australia telegram data in cities with a population of 100,000 people

Home Page: The Trust and Interest Trap
Your potential buyer's introduction to the residential complex begins with the main page - this is the decisive stage of the sales funnel. The clearer, more attractive and "tastier" the promo, the higher the chance of retaining the visitor's attention.

If earlier clients relied on the USP of a residential complex, location, layout and price, then in the conditions of high mortgage rates everything has changed. Today, the methods of buying an apartment and financial conditions have become just as important.

10 Best Marketing Features for a Developer's Website
If your clients can become happy owners of installment, tranche/flagship/subsidized mortgage, demonstrate it right away. Record this knowledge with the client. The benefit can be a decisive factor in making a decision.

Let's consider 2 possible options for the first screens:

Gallery of Renders + Offers
Well suited for simultaneously displaying product renders and informing about profitable purchasing methods and discounts or project features right from the first screen.

-Clear product properties from the first screen. Especially if you add auto-sliding and captions to the renders.

-Good emphasis on the offer. Especially in conjunction with the visual part of the product.

Multi-offer
Displays multiple offerings efficiently on a single screen without adding unnecessary cognitive load. Keeps the focus on variety of options and allows for less product visualization.

-Static format will allow to show more benefits in a short period of time. The availability of content does not depend on the depth of viewing and time of the user.