Australia Data

But why does regular email sending promote trust and increase customer loyalty more than irregular email sending? You position yourself as a reliable and committed provider. They meet expectations. They demonstrate credibility and competence Subscribers get a better understanding of your brand identity. Your recipients will develop a sense of loyalty towards you and your brand. We achieve all of these valuable and beneficial benefits through tailored and continuous email communication. But how exactly do trust and stronger customer loyalty arise - and how can we promote both through regular communication? Let's delve into the world of neuropsychology and explore the connections between your regular newsletter and the synapses of your recipients.

How does regular newsletters strengthen trust? The neuropsychological connections of regular and consistent email communication Now things get a little scientific – and exciting! Because it is extremely costa rica cell phone number list remarkable how your regular newsletters have an impact. ways. Not only feel-good hormones are used, a wide variety of brain regions are also activated. Hormone release through newsletters Two hormones in particular ensure positive feelings: the so-called trust hormone oxytocin and the happiness hormone dopamine.

Regular and appreciative communication, including in the form of newsletters, can stimulate the release of oxytocin. This hormone increases feelings of connection and trust. When we have positive experiences, our brain releases the happiness hormone dopamine - and rewards us with pleasant feelings. Regular communication that provides valuable information or experiences for the recipient can activate this reward system. If you regularly send your subscribers useful, interesting or entertaining content, their brain will associate this communication with positive emotions, which in turn increases trust.