What is Marketing Funnel?
Posted: Sat Dec 07, 2024 7:01 am
Whenever someone comes to your business, if you don’t want to let these people go but want to turn them into customers who are ready to buy your products and services, using a Marketing Funnel is not a bad idea, right?
The Marketing Funnel will help you see what your company wants to convince your consumers, and when they enter your Marketing Funnel, it will become an opportunity to make a purchase, and ultimately, loyalty and brand awareness will follow.
The Origin of the Marketing Funnel
In the late 20th century, Elias St. Elmo Lewis developed a model that focused on the consumer-business relationship. We call it the “AIDA” model to simplify the factors that drive each purchase:
Awareness: Potential customers will see problems and possible solutions for them.
Interest: The potential customer will show interest in the product or service.
Desire: Potential customers will start comparing different brands that offer the same service.
Action: The prospect decides whether to purchase.
Understanding the Marketing Funnel
The principles of the Marketing Funnel have remained the student database same since the 1990s, but they have not yet been universally accepted. Some companies believe that the model should be simple, and use a “TOFU-MOFU-BOFU” strategy, where there is a top, middle, and bottom to explain the different elements.
Similarly, some companies believe that adding “loyalty” and “advocacy” could improve their marketing strategy.
How important is each part of the Marketing Funnel?
Each channel, each part of the Marketing Funnel always works as one. That means each part must work perfectly to achieve success. The parts that make the Marketing Funnel work smoothly are as follows:
Awareness: Or awareness is creating content that will engage your audience and make them open to future interactions.
Consideration: Advertising and social proof will help customers see who is better between you and your competitors.
Conversion: A simpler buying process always reduces the risk of buying, creating a sales funnel that creates easier sales opportunities.
Loyalty: A plan to build brand loyalty by offering regular discounts. Responding via email and social media is another way to retain customers.
Advocacy: Customers who are proactive in building brand loyalty will definitely support your marketing funnels in the future.
How good are Marketing Funnels?
Marketing Funnels make it easier for customers to make purchase decisions and get to know your brand.
Marketing Funnels can be used for almost every type of customer interaction. Whether you’re looking to make online sales or are looking to increase your foot traffic and clicks, Marketing Funnels can help.
And the biggest benefit of Marketing Funnels is that they are measurable. They show you where you are losing customers and allow you to adjust your strategy accordingly. For example, if you are losing customers before they even get to know your brand, then you may need to do a better awareness campaign, build a stronger brand, compete in the online marketplace, and stand out. So you need to gain the most trust from your customers.
How are B2B and B2C Marketing Funnels Different?
As customer base changes, marketing funnels must change as well.
Most B2C customers will explore their Marketing Funnels on their own or consult with family members or friends. However, for B2B customers, we cannot directly contact a company representative.
B2B customers are larger and have a wider target group, but with B2C customers, we can contact sales representatives directly.
Just adjust your Marketing funnels to suit your target group. It will definitely help increase your marketing efficiency to be more outstanding than before. You can consult on online marketing with ASIASEARCH, the best Digital Marketing Agency, providing all forms of online marketing services and white hat SEO.
The Marketing Funnel will help you see what your company wants to convince your consumers, and when they enter your Marketing Funnel, it will become an opportunity to make a purchase, and ultimately, loyalty and brand awareness will follow.
The Origin of the Marketing Funnel
In the late 20th century, Elias St. Elmo Lewis developed a model that focused on the consumer-business relationship. We call it the “AIDA” model to simplify the factors that drive each purchase:
Awareness: Potential customers will see problems and possible solutions for them.
Interest: The potential customer will show interest in the product or service.
Desire: Potential customers will start comparing different brands that offer the same service.
Action: The prospect decides whether to purchase.
Understanding the Marketing Funnel
The principles of the Marketing Funnel have remained the student database same since the 1990s, but they have not yet been universally accepted. Some companies believe that the model should be simple, and use a “TOFU-MOFU-BOFU” strategy, where there is a top, middle, and bottom to explain the different elements.
Similarly, some companies believe that adding “loyalty” and “advocacy” could improve their marketing strategy.
How important is each part of the Marketing Funnel?
Each channel, each part of the Marketing Funnel always works as one. That means each part must work perfectly to achieve success. The parts that make the Marketing Funnel work smoothly are as follows:
Awareness: Or awareness is creating content that will engage your audience and make them open to future interactions.
Consideration: Advertising and social proof will help customers see who is better between you and your competitors.
Conversion: A simpler buying process always reduces the risk of buying, creating a sales funnel that creates easier sales opportunities.
Loyalty: A plan to build brand loyalty by offering regular discounts. Responding via email and social media is another way to retain customers.
Advocacy: Customers who are proactive in building brand loyalty will definitely support your marketing funnels in the future.
How good are Marketing Funnels?
Marketing Funnels make it easier for customers to make purchase decisions and get to know your brand.
Marketing Funnels can be used for almost every type of customer interaction. Whether you’re looking to make online sales or are looking to increase your foot traffic and clicks, Marketing Funnels can help.
And the biggest benefit of Marketing Funnels is that they are measurable. They show you where you are losing customers and allow you to adjust your strategy accordingly. For example, if you are losing customers before they even get to know your brand, then you may need to do a better awareness campaign, build a stronger brand, compete in the online marketplace, and stand out. So you need to gain the most trust from your customers.
How are B2B and B2C Marketing Funnels Different?
As customer base changes, marketing funnels must change as well.
Most B2C customers will explore their Marketing Funnels on their own or consult with family members or friends. However, for B2B customers, we cannot directly contact a company representative.
B2B customers are larger and have a wider target group, but with B2C customers, we can contact sales representatives directly.
Just adjust your Marketing funnels to suit your target group. It will definitely help increase your marketing efficiency to be more outstanding than before. You can consult on online marketing with ASIASEARCH, the best Digital Marketing Agency, providing all forms of online marketing services and white hat SEO.