Mascots that don't work?

[Habib01]

Use the mascot maximally, meaningfully and consistently
The mascot needs to be etched in people's minds, so maximize its use from the start. But do it meaningfully, not just because it has to be seen. And stay consistent so that customers don't get confused. That's one of Alzák's strengths.

Honza mentioned mascots whose authors managed the strategy very well, but also a few where it didn't work out at all. One example was a cute boy with blue hair, who is hard to find any connection with electronics (or the target group). And then there are the already mentioned animals as mascots of banks and insurance companies . Last but not least, similarity (whether intentional or purely accidental) with mascots of other brands is not the right way.


Honza of course explained all the individual points in detail and added a few funny behind france phone number data -the-scenes stories. Listen to our podcast and you will also find out :

how Alsace was created,
whether the success of the mascot can be evaluated,
how to handle a license agreement,
What does Honza think about digital influencers?
and much more.

You can listen to the interview on Spotify and Apple Podcasts .

Check out past episodes of the podcast here .

Podcast links
Coffee and marketing

CZECH PROMOTION

Watch the video with Jan Coufal
Not only hearing the guest is not enough for you, but you also want to see him? Check out the stream recording. Thank you for your support and we look forward to seeing you in the next episode.