In addition, it is important to know personal information about them, such as age, the sector in which they work and what means they used to find you. With all this information, you will be able to define your Buyer Persona. Once you have all the information collected, it is time to organize it. Template to define your Buyer Persona Within this Buyer Persona template we find two different parts; a more personal part and another more generic and focused on the product or service they need.
Buyer Persona Data The following information bahamas cell phone number list must be included in this section: Buyer Persona Name This is only to call it in some way and determine if it is a man or a woman, since depending on the sex, the messages and communication channels will be different. Age Age is also important, it is not the same to address a person of years as one of Cargo By determining their position, we will know who we are addressing within a company, what problems they have and how to communicate with them.
Services that might interest this Buyer Persona For example, if your company has management and organization problems, perhaps your solution is the introduction of management software or ERP to organize all your information. Determine what would make a customer decide on your products or services and not those of the competition, for example; the price, the speed, the functionalities, etc. What do they value when choosing a service? Within this section the following aspects must be taken into account: technical service, customer service, company reputation, among others.
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