7 Effective Tips for Creating and Editing a Video Online
Posted: Sat Dec 07, 2024 6:55 am
11 January, 2021 @ 12:40 pmby Gonçalo Sousain Digital Strategy , Digital Marketing , Multimedia Content ProductionLeave a comment
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Videos dominate communication today. And everything indicates that they will continue to be at the forefront of the technological revolution that the Internet has launched. However, many entrepreneurs are still wary of creating videos, basing their opinion on the associated production costs, which may not fit into the company's budget.
However, the truth is that there are currently tools available at a canada email list very affordable price, such as the Clipchamp video editor .
Clipchamp is a platform that lets you create videos in minutes. With a powerful online editor, anyone can create great content for free, such as YouTube videos , Instagram ads , and professional presentations . There are currently over 12 million users on the platform (and the number is growing all the time).
When entrepreneurs understand that cost is no longer an issue, other questions arise, namely how to make professional and effective videos for their communication. That is precisely why we have created this article where we provide 7 essential tips for any business to start investing in video creation .
Video can bring your company to life, conveying your mission, products, and services in a way that captures attention. To maximize the effectiveness of your online videos, follow these tips below.
What to do to be successful when editing a video online?
Be brief
The average attention span continues to decrease, so the shorter the video, the better.
Longer videos can be effective in certain cases – such as speeches, presentations, and complex product demonstrations – but in general, videos should be no longer than two minutes in length.
For more information on the ideal length for specific types of videos, check out articles about video length online.
Make a good quality video
Use a quality microphone and record in high resolution 720p or HD, which has a resolution of 1280×720. You should also use a 16:9 widescreen aspect ratio.
Using a video hosting site like YouTube or Vimeo keeps your site loading faster and can also work as an SEO tactic.
However, if you want to upload videos to your website, keep the files under 1 GB and use formats like .mp4, .mov, .flv.
Do not autoplay
Setting your video to automatically play as soon as the page loads is a great way to irritate your customers and prompt them to leave your website.
Giving your audience click-to-play control over your videos is the polite thing to do. The only possible exception is for videos on landing pages, when you have a specific message and a limited amount of time to deliver it.
Autoplay videos can be a good option here, but do some A/B testing to make sure you’re not turning customers away.
Include a Call-To-Action
Did you grab your viewer’s attention with a great video that kept them interested until the end? Great!
Then, include a strong, specific call to action to take the viewer to the next step, whether it’s “fill out the form to find out how we can help you,” or “sign up now for a free trial,” or “sign up for a webinar to learn more,” or finally something like “take me to the product page.”
Basically, create a phrase that has a call to action, also known as a Call-To-Action, that gives the user a clear path further down your sales funnel.
Don't forget about SEO
To ensure your video ranks well, include a keyword-rich title under 70 characters (so it doesn't get cut off), a description, a thumbnail URL, length, upload date, and a transcript to make the video more search-friendly.
Pay attention to the results through analysis
Pull analytics data to see if your videos are performing the way you want them to. Key data to track includes:
Unique views
What percentage of people who find the video choose to watch it?
How long have they been watching
Which parts of the video are viewed more than once?
How many views perform the action requested by the CTA
Use people
Even if your video is featuring your product, your headquarters, or some other inanimate object, use a human being. We’re wired to find face-to-face interaction more engaging and influential, and your video should capture that personal feeling.
Share this article
Videos dominate communication today. And everything indicates that they will continue to be at the forefront of the technological revolution that the Internet has launched. However, many entrepreneurs are still wary of creating videos, basing their opinion on the associated production costs, which may not fit into the company's budget.
However, the truth is that there are currently tools available at a canada email list very affordable price, such as the Clipchamp video editor .
Clipchamp is a platform that lets you create videos in minutes. With a powerful online editor, anyone can create great content for free, such as YouTube videos , Instagram ads , and professional presentations . There are currently over 12 million users on the platform (and the number is growing all the time).
When entrepreneurs understand that cost is no longer an issue, other questions arise, namely how to make professional and effective videos for their communication. That is precisely why we have created this article where we provide 7 essential tips for any business to start investing in video creation .
Video can bring your company to life, conveying your mission, products, and services in a way that captures attention. To maximize the effectiveness of your online videos, follow these tips below.
What to do to be successful when editing a video online?
Be brief
The average attention span continues to decrease, so the shorter the video, the better.
Longer videos can be effective in certain cases – such as speeches, presentations, and complex product demonstrations – but in general, videos should be no longer than two minutes in length.
For more information on the ideal length for specific types of videos, check out articles about video length online.
Make a good quality video
Use a quality microphone and record in high resolution 720p or HD, which has a resolution of 1280×720. You should also use a 16:9 widescreen aspect ratio.
Using a video hosting site like YouTube or Vimeo keeps your site loading faster and can also work as an SEO tactic.
However, if you want to upload videos to your website, keep the files under 1 GB and use formats like .mp4, .mov, .flv.
Do not autoplay
Setting your video to automatically play as soon as the page loads is a great way to irritate your customers and prompt them to leave your website.
Giving your audience click-to-play control over your videos is the polite thing to do. The only possible exception is for videos on landing pages, when you have a specific message and a limited amount of time to deliver it.
Autoplay videos can be a good option here, but do some A/B testing to make sure you’re not turning customers away.
Include a Call-To-Action
Did you grab your viewer’s attention with a great video that kept them interested until the end? Great!
Then, include a strong, specific call to action to take the viewer to the next step, whether it’s “fill out the form to find out how we can help you,” or “sign up now for a free trial,” or “sign up for a webinar to learn more,” or finally something like “take me to the product page.”
Basically, create a phrase that has a call to action, also known as a Call-To-Action, that gives the user a clear path further down your sales funnel.
Don't forget about SEO
To ensure your video ranks well, include a keyword-rich title under 70 characters (so it doesn't get cut off), a description, a thumbnail URL, length, upload date, and a transcript to make the video more search-friendly.
Pay attention to the results through analysis
Pull analytics data to see if your videos are performing the way you want them to. Key data to track includes:
Unique views
What percentage of people who find the video choose to watch it?
How long have they been watching
Which parts of the video are viewed more than once?
How many views perform the action requested by the CTA
Use people
Even if your video is featuring your product, your headquarters, or some other inanimate object, use a human being. We’re wired to find face-to-face interaction more engaging and influential, and your video should capture that personal feeling.