Service businesses that require appointments: Send SMS reminders so your clients never miss another appointment. This will save you tons of time and money wasted on no-shows and late appointments.
Large organizations with 100+ employees: For urgent information, email is too slow. Using SMS for your internal communication is the best way to ensure that every employee gets the information you want to send them at the right time.
Try out SMS Marketing with Brevo
SMS marketing best practices and rules
Make sure your contacts have opted in to SMS
Text messaging is a very effective and direct line of communication to the customer. But, there are rules that you should consider when planning your SMS marketing strategy.
The first, and most important one is receiving permission list of qatar cell phone numbers from your contacts to send them SMS messages. Simply ask for consent to use their phone numbers for marketing, just like you do for email marketing. And don’t forget to leave them the option to unsubscribe via link in each text message.
SMS has an extremely high open rate, but this won’t help you if you’re sending messages to people who don’t want them. Not to mention opt-in for text
Mind the timing of your messages
Unlike email or social media, which are only checked a few times daily, people open text messages almost immediately. This is great for urgent messages, but you don’t want to abuse this power by disturbing contacts at odd hours in the day.
Would you want to run out and use a coupon that just woke you up at 2 AM on a Wednesday night? Didn’t think so.
Some countries even have laws about when you can send marketing text messages (e.g. France does not allow SMS marketing on Sundays, holidays, or anytime after 10 PM).
Include your company’s name in your messages
When sending bulk SMS messages, most providers send them through a shortcode, which means your contacts won’t know it is coming from you.
That is why you have to let your contacts know who is sending the message in the first place. You don’t want to send a promotional coupon to customers and not have them know where to go, right?
Always add a call-to-action (CTA)
Just like with other marketing messages, urge people to take the next step. What do you want them to do? Visit your website? Come to an event? Tell them to drive click-through rates.
