GTCMIT Secret Marketing Formula to Increase the Efficiency of Briefing
Posted: Sat Dec 07, 2024 5:42 am
When working between the digital agency team and business owners, it is very important to create a common understanding in doing Digital Marketing to achieve the needs of the business owner. In many agencies, there will be a detailed discussion of the business of those who come to use the comprehensive online advertising service to create understanding for the business owner and use it to design various online marketing strategies on the online platforms that the business owner wants.
But what most business owners will encounter when using Outsource Digital Marketing services is receiving work that is not as satisfactory as the brief, which is a very common occurrence, and no matter the agency, they will encounter this problem as well. Of course, when providing agency services, there will be many business owners, making it impossible for the agency to understand all of the brand owner's businesses in a single conversation. But how can we make a good briefing and create the most mutual understanding?
A good work brief must create understanding for the next person to work on, so that the work results meet the customer's requirements and require the least amount of revisions.
For help in a good work briefing that AsiaSearch uses in briefing, whether it is on the agency side or the business owner side, they can apply the work briefing technique. I can tell you that this work briefing formula will help to have a good work brief and create the most mutual understanding, whether it is a briefing for planning online marketing, doing SEO to be on the first page , and others with the work briefing technique like "GTCMIT" which is very suitable for brand owners and agencies as follows:
Table of Contents
GTCMIT What is the briefing technique for this work?
What are the details of a GTCMIT briefing?
GTCMIT briefing with clients that AE must pay attention to
summarize
GTCMIT What is the briefing technique for this work?
The GTCMIT briefing technique is a method for finding important information for work in order to create a common understanding. There are 6 points to create a detailed and clear briefing for both the agency and the business owner. The business owner must provide complete information according to this technique in order for the agency to understand as much as possible. The agency must also provide various details so that the work comes out as desired.
The agency side will use these 6 briefing methods to create marketing fusion database strategies and advertisements that meet the business owner's goals. The GTCMIT briefing technique is an abbreviation for:
Goal Work goals
Target group of products and services
Channel The channel you want to promote
Message What you want to communicate to your target audience
Investment Investment budget
Campaign Timeline
What are the details of a GTCMIT briefing?
GOAL The goal of doing Digital Marketing this time
The most important thing that business owners must tell the Digital Marketing Agency is the goal that they want the agency to achieve for their business, such as building a trustworthy brand, increasing public awareness, promoting products, or increasing sales, so that the agency understands the main purpose of working together this time, so that the agency can see the overall picture of all the goals, and the agency will recommend ways to reach the various goals.
For agencies that go to talk to clients, they must also ask about the client's goals or objectives in order to gain the desired understanding from both parties. They must also ask about the marketing they have done and whether it was effective. The agency itself must find new methods and strategies to present to the client or business owner.
Target Analyze the target group you want to reach.
One thing that every marketer must consider when doing marketing is the target group. Business owners already know which group of people their products or services are suitable for or which group of people they want to use their services. This makes it easier to create marketing campaigns that will reach that target group more specifically. Doing a neutral campaign will reduce its efficiency and appeal. Therefore, business owners need to focus on the target group, look for those who are most likely to buy, and narrow down the group size to make the marketing campaign more effective.
Of course, every business would like to get customers from every group anyway. In order to get the most effective results from Digital Marketing and not waste time hiring an agency, it is recommended that business owners divide the proportion of the target group that they want the most in order to focus on creating marketing campaigns in that group in particular, and for the secondary target group, gradually create marketing campaigns that reduce the amount of space to create.
Channel Define the channels for online marketing campaigns that are appropriate for your business.
Creating an identity on social media platforms, whether it's acebook, YouTube, Instagram, TikTok and Twitter, including websites, is one of the channels for Digital Marketing. Each platform has a variety of user groups according to Generation that give different importance. Therefore, you have to study carefully that in each online channel that will allow promoting your business, which channel can generate income, increase sales that best meets your target group.
Consulting with an agency or getting advice from an agency on how to create awareness on the right social media channels will definitely make your marketing campaign yield the best results. Many business owners still don't know which channels to choose for promotion. By using the services of a Digital Marketing Agency, you will definitely receive advice that will be beneficial to your business in the future.
But what most business owners will encounter when using Outsource Digital Marketing services is receiving work that is not as satisfactory as the brief, which is a very common occurrence, and no matter the agency, they will encounter this problem as well. Of course, when providing agency services, there will be many business owners, making it impossible for the agency to understand all of the brand owner's businesses in a single conversation. But how can we make a good briefing and create the most mutual understanding?
A good work brief must create understanding for the next person to work on, so that the work results meet the customer's requirements and require the least amount of revisions.
For help in a good work briefing that AsiaSearch uses in briefing, whether it is on the agency side or the business owner side, they can apply the work briefing technique. I can tell you that this work briefing formula will help to have a good work brief and create the most mutual understanding, whether it is a briefing for planning online marketing, doing SEO to be on the first page , and others with the work briefing technique like "GTCMIT" which is very suitable for brand owners and agencies as follows:
Table of Contents
GTCMIT What is the briefing technique for this work?
What are the details of a GTCMIT briefing?
GTCMIT briefing with clients that AE must pay attention to
summarize
GTCMIT What is the briefing technique for this work?
The GTCMIT briefing technique is a method for finding important information for work in order to create a common understanding. There are 6 points to create a detailed and clear briefing for both the agency and the business owner. The business owner must provide complete information according to this technique in order for the agency to understand as much as possible. The agency must also provide various details so that the work comes out as desired.
The agency side will use these 6 briefing methods to create marketing fusion database strategies and advertisements that meet the business owner's goals. The GTCMIT briefing technique is an abbreviation for:
Goal Work goals
Target group of products and services
Channel The channel you want to promote
Message What you want to communicate to your target audience
Investment Investment budget
Campaign Timeline
What are the details of a GTCMIT briefing?
GOAL The goal of doing Digital Marketing this time
The most important thing that business owners must tell the Digital Marketing Agency is the goal that they want the agency to achieve for their business, such as building a trustworthy brand, increasing public awareness, promoting products, or increasing sales, so that the agency understands the main purpose of working together this time, so that the agency can see the overall picture of all the goals, and the agency will recommend ways to reach the various goals.
For agencies that go to talk to clients, they must also ask about the client's goals or objectives in order to gain the desired understanding from both parties. They must also ask about the marketing they have done and whether it was effective. The agency itself must find new methods and strategies to present to the client or business owner.
Target Analyze the target group you want to reach.
One thing that every marketer must consider when doing marketing is the target group. Business owners already know which group of people their products or services are suitable for or which group of people they want to use their services. This makes it easier to create marketing campaigns that will reach that target group more specifically. Doing a neutral campaign will reduce its efficiency and appeal. Therefore, business owners need to focus on the target group, look for those who are most likely to buy, and narrow down the group size to make the marketing campaign more effective.
Of course, every business would like to get customers from every group anyway. In order to get the most effective results from Digital Marketing and not waste time hiring an agency, it is recommended that business owners divide the proportion of the target group that they want the most in order to focus on creating marketing campaigns in that group in particular, and for the secondary target group, gradually create marketing campaigns that reduce the amount of space to create.
Channel Define the channels for online marketing campaigns that are appropriate for your business.
Creating an identity on social media platforms, whether it's acebook, YouTube, Instagram, TikTok and Twitter, including websites, is one of the channels for Digital Marketing. Each platform has a variety of user groups according to Generation that give different importance. Therefore, you have to study carefully that in each online channel that will allow promoting your business, which channel can generate income, increase sales that best meets your target group.
Consulting with an agency or getting advice from an agency on how to create awareness on the right social media channels will definitely make your marketing campaign yield the best results. Many business owners still don't know which channels to choose for promotion. By using the services of a Digital Marketing Agency, you will definitely receive advice that will be beneficial to your business in the future.