Viral Marketing Pros and Cons
Posted: Sat Dec 07, 2024 4:38 am
The advantages of viral marketing are almost endless, including the ease of reaching a wide audience and increasing reach and building a positive brand image, which translates directly into website traffic and sales results - these are key elements in a positioning campaign . A skillfully developed advertisement carries itself in many areas of the Internet, so its results can be visible for a really long time. An attractive advertisement builds consumer trust, which can positively affect the positioning of the website in search engine results.
As you can probably guess, nothing is black and white. Viral marketing also has a few drawbacks. One of the most important is the fact that an ill-considered campaign can have the opposite effect to the intended one. Customers will then turn away from your brand, lose trust in it, and, worst of all, choose the offer of the competition. An inept message can also cause an increase in negative opinions, which will lead to problems that will be very difficult to eliminate.
Viral Marketing vs. Word of Mouth
Viral marketing is largely related to word-of-mouth marketing, which is one of its varieties. What connects both of these forms is primarily the assumptions of the campaign: it is to cause country code +965, kuwait phone numbers a chain reaction and spread on the widest possible scale. Considering the many similarities, you are probably wondering what is the difference between viral and word-of-mouth marketing. Let me explain.
The significant difference here is the method of operation. A viral campaign must be attractive enough to interest or amuse the recipient, sticking in their memory for as long as possible. In this way, the consumer is more likely to share it on their own social media profiles. In the case of word-of-mouth marketing, ads are shared a bit less often, and the message, as the name suggests, spreads in direct conversations between potential customers.
Which form of advertising should you choose? Both are best! A viral campaign will allow you to reach a really wide audience, and word-of-mouth marketing will improve the brand's image, as it is usually accompanied by sharing positive opinions. It is important to get your brand heard.
Viral Advertising - Examples
Viral marketing is an increasingly popular form of promotion. You can come across examples of such ads on almost every social networking site and beyond. Here is a brief overview of the most popular viral campaigns, thanks to which you will better understand how they work.
Snickers
When you're hungry, you're not yourself. Everyone probably knows this sentence. Snickers has been involved in viral marketing for years, and famous slogans from TV and Internet ads are also used in everyday life. Who hasn't heard at least once Eat a Snickers, or you're starting to look like a star ?
snickers.pl – Snickers advertising campaign slogan
snickers.pl – Snickers advertising campaign slogan
Allegro
The Allegro What Are You Looking For During the Holidays advertising campaign moved millions of recipients. All thanks to well-thought-out content and an effective strategy, the success of which was ensured by arousing consumer emotions. The ad told the story of a grandfather learning English to be able to communicate with his granddaughter born in Great Britain. Its message touched the hearts of recipients from all over the world, which was the perfect recipe for viral marketing.
Plus
You certainly remember the Plus ads featuring Szymon Majewski. The famous Bravo Ty! has become a permanent part of everyday Polish language. The campaign's success was mainly due to athletes such as Karol Kłos, who promoted this saying not only in advertising but also on their social media.
Facebook – post on the Freundschaft Group profile
Facebook – post on the Freundschaft Group profile
Media Expert
Media Expert shows that viral marketing is not only funny, but also slightly irritating content that involuntarily pops into the head, thus perpetuating the brand image in the minds of customers. The slogan " We turn on low prices" used to jump out of our fridges. Although many people were already fed up with the reworked hit by Ewelina Lisowska, the material spread at a dizzying pace, reaching an increasingly wider audience, and that is exactly what viral marketing is all about.
YouTube – material on the Reklamator channel
YouTube – material on the Reklamator channel
Lidl
If it's Saturday, then Lidl is the only place to go . I bet you've just hummed the tune used in Lidl's commercials. This short, catchy slogan is familiar to us not only from television, radio, or the Internet, but also from direct conversations with friends, which emphasizes the potential of the tool that is viral marketing.
Crunchie
As you can probably guess, nothing is black and white. Viral marketing also has a few drawbacks. One of the most important is the fact that an ill-considered campaign can have the opposite effect to the intended one. Customers will then turn away from your brand, lose trust in it, and, worst of all, choose the offer of the competition. An inept message can also cause an increase in negative opinions, which will lead to problems that will be very difficult to eliminate.
Viral Marketing vs. Word of Mouth
Viral marketing is largely related to word-of-mouth marketing, which is one of its varieties. What connects both of these forms is primarily the assumptions of the campaign: it is to cause country code +965, kuwait phone numbers a chain reaction and spread on the widest possible scale. Considering the many similarities, you are probably wondering what is the difference between viral and word-of-mouth marketing. Let me explain.
The significant difference here is the method of operation. A viral campaign must be attractive enough to interest or amuse the recipient, sticking in their memory for as long as possible. In this way, the consumer is more likely to share it on their own social media profiles. In the case of word-of-mouth marketing, ads are shared a bit less often, and the message, as the name suggests, spreads in direct conversations between potential customers.
Which form of advertising should you choose? Both are best! A viral campaign will allow you to reach a really wide audience, and word-of-mouth marketing will improve the brand's image, as it is usually accompanied by sharing positive opinions. It is important to get your brand heard.
Viral Advertising - Examples
Viral marketing is an increasingly popular form of promotion. You can come across examples of such ads on almost every social networking site and beyond. Here is a brief overview of the most popular viral campaigns, thanks to which you will better understand how they work.
Snickers
When you're hungry, you're not yourself. Everyone probably knows this sentence. Snickers has been involved in viral marketing for years, and famous slogans from TV and Internet ads are also used in everyday life. Who hasn't heard at least once Eat a Snickers, or you're starting to look like a star ?
snickers.pl – Snickers advertising campaign slogan
snickers.pl – Snickers advertising campaign slogan
Allegro
The Allegro What Are You Looking For During the Holidays advertising campaign moved millions of recipients. All thanks to well-thought-out content and an effective strategy, the success of which was ensured by arousing consumer emotions. The ad told the story of a grandfather learning English to be able to communicate with his granddaughter born in Great Britain. Its message touched the hearts of recipients from all over the world, which was the perfect recipe for viral marketing.
Plus
You certainly remember the Plus ads featuring Szymon Majewski. The famous Bravo Ty! has become a permanent part of everyday Polish language. The campaign's success was mainly due to athletes such as Karol Kłos, who promoted this saying not only in advertising but also on their social media.
Facebook – post on the Freundschaft Group profile
Facebook – post on the Freundschaft Group profile
Media Expert
Media Expert shows that viral marketing is not only funny, but also slightly irritating content that involuntarily pops into the head, thus perpetuating the brand image in the minds of customers. The slogan " We turn on low prices" used to jump out of our fridges. Although many people were already fed up with the reworked hit by Ewelina Lisowska, the material spread at a dizzying pace, reaching an increasingly wider audience, and that is exactly what viral marketing is all about.
YouTube – material on the Reklamator channel
YouTube – material on the Reklamator channel
Lidl
If it's Saturday, then Lidl is the only place to go . I bet you've just hummed the tune used in Lidl's commercials. This short, catchy slogan is familiar to us not only from television, radio, or the Internet, but also from direct conversations with friends, which emphasizes the potential of the tool that is viral marketing.
Crunchie