The Power of Personalization in Email Marketing
Posted: Thu Dec 05, 2024 10:43 am
But that’s not the only valid approach. Other incentives include:a free giftfree shippingexclusive contentearly access to new productsearly access to salesthe right incentive will depend on your brand and audience. For example, supreme has grown a huge, engaged customer base through its ultra-limited-edition product drops. Shoppers would likely jump at the chance to get advanced access to new releases—and might even be put off by discounted pricing.Use popupswebsite popups are one of the most effective tools for capturing email addresses because they’re guaranteed to catch the user’s eye.
On average, popups boast a conversion rate of percent, but the highest-performing argentina phone number resource percent of popups convert three times as well.Sumo statistics on top performing popups email marketing for ecommercea typical email capture popup looks something like this:_ off example popup email marketing for ecommerceit gives the customer multiple reasons to sign up—a percent discount, plus access to exclusive offers and “trendy news”. And, as you’ll notice, it asks for the shopper’s name and date of birth as well as their email. As a general rule, the more information you ask for, the lower your conversion rate will be.
But at the same time, the more you know, the more personalized your messaging will feel, so it’s a delicate balancing act.Email formsembedded lead capture forms can work separately to, or in tandem with, website popups.You could just have a standalone email form somewhere on your website. Or you could have a popup plus a form, giving yourself the best possible chance of gathering those all-important addresses.Bombas chose the second option. When you first land on the brand’s homepage, you’re presented with a popup asking for your email address in exchange for a percent discount:bombas _ off incentive popup example email marketing for ecommercebut even if you close that popup, you can still take advantage of the signup incentive using the email form at the bottom of the page:bombas embedded email form example email marketing for ecommercehello barhello bars—also known as “sticky bars” and “announcement bars”—are banners that “stick” to the top of one or more pages on your website, presenting a succinct message to visitors.
On average, popups boast a conversion rate of percent, but the highest-performing argentina phone number resource percent of popups convert three times as well.Sumo statistics on top performing popups email marketing for ecommercea typical email capture popup looks something like this:_ off example popup email marketing for ecommerceit gives the customer multiple reasons to sign up—a percent discount, plus access to exclusive offers and “trendy news”. And, as you’ll notice, it asks for the shopper’s name and date of birth as well as their email. As a general rule, the more information you ask for, the lower your conversion rate will be.
But at the same time, the more you know, the more personalized your messaging will feel, so it’s a delicate balancing act.Email formsembedded lead capture forms can work separately to, or in tandem with, website popups.You could just have a standalone email form somewhere on your website. Or you could have a popup plus a form, giving yourself the best possible chance of gathering those all-important addresses.Bombas chose the second option. When you first land on the brand’s homepage, you’re presented with a popup asking for your email address in exchange for a percent discount:bombas _ off incentive popup example email marketing for ecommercebut even if you close that popup, you can still take advantage of the signup incentive using the email form at the bottom of the page:bombas embedded email form example email marketing for ecommercehello barhello bars—also known as “sticky bars” and “announcement bars”—are banners that “stick” to the top of one or more pages on your website, presenting a succinct message to visitors.