Investing and Digital Marketing in the Economic Crisis
Posted: Sun Feb 02, 2025 9:13 am
With the news that the economic crisis is coming to Brazil, many business owners are putting the brakes on when it comes to investing to increase their companies’ profits. Leaving aside whether we are actually in a recession or not, I think it is safe to say that the economy is a concern that is on everyone’s mind.
The economy is certainly showing signs of struggle – but we’re all paying more for food, gas, etc. So this post is not meant to belittle the hardships others are facing.
However, I believe that to get out of this situation and overcome iran phone number data the crisis in our companies, we have to do the opposite and step on the accelerator of innovation and double the effort in our growth strategies. And doing nothing or giving up our strategies because we fear that it could get worse would be disastrous for each of us individually, for the companies we manage and for the collective economy.
One area where many companies are innovating is in their digital marketing strategies. Economic failure or not, many companies are investing significantly in digital marketing strategies. They are publishing content, designing their websites more user-friendly, making them work as customer acquisition machines, and using analytics to improve sales efficiency. These companies are innovating their sales and marketing processes and, most importantly, finding ways in which sales and marketing can work together to grow the business faster and more profitably.
Here are the reasons why you shouldn't let the economic crisis stop you from making decisions about your internet marketing strategy:
Be where people are looking . Nowadays, everyone searches for products or services on the internet, and to stop investing in this channel means disappearing from potential customers and, consequently, imminent loss of profitable business for the company. The internet is basically a marketing channel where you can “pull” prospects to you, by being where they are looking for your solution. The internet can offer ready-made sales opportunities. If they are looking for your solution, your sales cycle will naturally be shorter.
Spend time, not money . Almost all internet marketing strategies require more of your time and less of your money compared to traditional marketing and traditional advertising solutions. Determine the audience you want to reach and plan accordingly, from website development to your marketing campaign.
The economy is certainly showing signs of struggle – but we’re all paying more for food, gas, etc. So this post is not meant to belittle the hardships others are facing.
However, I believe that to get out of this situation and overcome iran phone number data the crisis in our companies, we have to do the opposite and step on the accelerator of innovation and double the effort in our growth strategies. And doing nothing or giving up our strategies because we fear that it could get worse would be disastrous for each of us individually, for the companies we manage and for the collective economy.
One area where many companies are innovating is in their digital marketing strategies. Economic failure or not, many companies are investing significantly in digital marketing strategies. They are publishing content, designing their websites more user-friendly, making them work as customer acquisition machines, and using analytics to improve sales efficiency. These companies are innovating their sales and marketing processes and, most importantly, finding ways in which sales and marketing can work together to grow the business faster and more profitably.
Here are the reasons why you shouldn't let the economic crisis stop you from making decisions about your internet marketing strategy:
Be where people are looking . Nowadays, everyone searches for products or services on the internet, and to stop investing in this channel means disappearing from potential customers and, consequently, imminent loss of profitable business for the company. The internet is basically a marketing channel where you can “pull” prospects to you, by being where they are looking for your solution. The internet can offer ready-made sales opportunities. If they are looking for your solution, your sales cycle will naturally be shorter.
Spend time, not money . Almost all internet marketing strategies require more of your time and less of your money compared to traditional marketing and traditional advertising solutions. Determine the audience you want to reach and plan accordingly, from website development to your marketing campaign.