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Smart email routing

Posted: Thu Dec 05, 2024 9:31 am
by nihan50
wp mail smart logic
One feature that works closely with additional connections is intelligent email routing.

Using WP Mail SMTP conditional logic, you can send emails using different providers based on specific criteria or conditions.

For example, you might decide to use a specific server to send emails to addresses you got from a specific landing page or form plugin like WPforms . This can help you with email segmentation and ensure you send more personalized emails.

You can also decide to set a condition to route invoice emails or transactional emails, which are more sensitive and need a better security protocol, through a more secure SMTP server like Brevo or
Gmail SMTP.

On the other hand, you may malaysia number data decide to do email marketing through another SMTP that can better handle bulk emails, such as SMTP.com, which has been around for over 20 years. You may decide to do this because SMTP.com offers a robust and trusted domain name to send bulk emails, reducing the chances of your emails ending up in the spam folder.

By automating the most suitable server for a specific email sending need, you can improve your load balancing, ensuring that no server is overloaded, which often leads to spam traps being triggered. This can also help you better utilize all the resources at your disposal, reducing waste and over-reliance on certain tools.

As with the additional connection feature, intelligent email routing can also help you scale without requiring additional resources.
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Customization and integrations
When sending emails, the more personalized the experience is for users, the more likely they are to engage with the content.

That’s why WP Mail SMTP allows you to set a custom “From” name and address easily and directly in your WordPress dashboard. You don’t need any coding experience; all you have to do is type in the fields provided.

Additionally, since some plugins can set their values, you can check the box that forces all plugins to send the information using WP Mail SMTP.

You can also set a reply-to address that is different from the “From” address, making it easier for recipients to reply to your emails.