The life hack is obvious: be prepared for restrictions
Posted: Thu Jan 30, 2025 8:51 am
The process of preparing for promotion using Telegram, or more precisely, Telegram Ads, is quite complicated and time-consuming. Especially if you need to launch and get results as quickly as possible.
There are a number of factors and restrictions that can create certain difficulties, they should be taken into account and be prepared for them: destination (where you lead the user from the advertising post), targeting, special requirements for ad texts, the presence of prohibited content.
Decide where you will advertise
Advertisements placed in TG can be conducted:
in the telegram channel;
to the post in TG;
in chatbot;
to the site.
If you have selected a channel , then:
it must be “live”, where the post is posted at least once every 2 weeks;
it should not contain a large number of advertising posts (approximately 1 advertising post for every 3-5 informational ones);
you shouldn't use a large number of emojis and smileys in 1 post, the recommended number is 2-3 per post, but in fact everything depends on the organic nature of their placement and the mood of the moderator;
the channel must have a description filled in and a photo added, if links to websites are provided, these links must be working;
You should also avoid spelling mistakes and using foul language in your posts.
If your goal for TG Ads is more than just building a subscriber base, we also recommend that you develop an audience engagement strategy in advance.
Useful material
You can check whether your campaigns will pass czech republic consumer email list moderation in Telegram Ads, for example, using the checklist from Elama .
There are similar restrictions for the post , and they concern the content, namely the presence of errors, limited and organic use of emoji and emoticons. Also, the information in the advertisement must correspond to what is stated in the post. If the ad advertises jewelry, and the post talks about cat food, then this will not be allowed.
If you decide to advertise in a chatbot , then this chatbot should be interesting and functional, that is, show the capabilities of TG as a platform first of all. For example, if the chatbot offers to leave contacts for communication immediately or after 2 steps, most likely, it will not be allowed to advertise.
If you have chosen a site , then the link to it should be the final one, and not redirect to another domain. Also, with a high degree of probability, it will not be possible to advertise on a simple quiz or a one-page site with a feedback form, since they have no usefulness, there is only an attempt to take the user away from TG to get contact information.
There are a number of factors and restrictions that can create certain difficulties, they should be taken into account and be prepared for them: destination (where you lead the user from the advertising post), targeting, special requirements for ad texts, the presence of prohibited content.
Decide where you will advertise
Advertisements placed in TG can be conducted:
in the telegram channel;
to the post in TG;
in chatbot;
to the site.
If you have selected a channel , then:
it must be “live”, where the post is posted at least once every 2 weeks;
it should not contain a large number of advertising posts (approximately 1 advertising post for every 3-5 informational ones);
you shouldn't use a large number of emojis and smileys in 1 post, the recommended number is 2-3 per post, but in fact everything depends on the organic nature of their placement and the mood of the moderator;
the channel must have a description filled in and a photo added, if links to websites are provided, these links must be working;
You should also avoid spelling mistakes and using foul language in your posts.
If your goal for TG Ads is more than just building a subscriber base, we also recommend that you develop an audience engagement strategy in advance.
Useful material
You can check whether your campaigns will pass czech republic consumer email list moderation in Telegram Ads, for example, using the checklist from Elama .
There are similar restrictions for the post , and they concern the content, namely the presence of errors, limited and organic use of emoji and emoticons. Also, the information in the advertisement must correspond to what is stated in the post. If the ad advertises jewelry, and the post talks about cat food, then this will not be allowed.
If you decide to advertise in a chatbot , then this chatbot should be interesting and functional, that is, show the capabilities of TG as a platform first of all. For example, if the chatbot offers to leave contacts for communication immediately or after 2 steps, most likely, it will not be allowed to advertise.
If you have chosen a site , then the link to it should be the final one, and not redirect to another domain. Also, with a high degree of probability, it will not be possible to advertise on a simple quiz or a one-page site with a feedback form, since they have no usefulness, there is only an attempt to take the user away from TG to get contact information.