E-commerce and new technologies: how to prepare for changes

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The e-commerce industry is constantly evolving, but the impact of marketing automation remains unchanged.

But marketing does not stand still: new trends and tools are constantly emerging.

In our experience, the following innovations and their impact should be taken into account when promoting:

Artificial intelligence and machine learning will be increasingly used to analyze data and predict consumer behavior, allowing for more accurate and personalized marketing campaigns;
Content creation is one of the most resource-intensive tasks in marketing. Chat GPT, Midjourney and other AIs are already capable of generating content, including texts, images and videos, based on data and specified parameters;
With the growth of IoT devices , marketing will be closely integrated with the data collected from smart devices. It will be possible to more accurately analyze customer behavior and provide them with relevant offers;
Marketing automation will integrate more and more different communication channels , including social networks, instant messengers, mobile applications and SMS.
It is better to be prepared for these changes in advance.

How to Adapt Your Business to Use New Technologies
First, analyze your current marketing processes . Determine croatia consumer email list which ones can be automated and which tasks can be improved with automation.

Choose the platforms and tools that suit your needs . These could be CRM, CDP, chatbots and more.

Useful material on the topic
Chatbot that sells: how to automate the sales funnel
Make sure that the various tools and systems you use can communicate effectively . Integrating CRM, analytics, email, and other systems can not only make marketing automation much easier, but also improve the results.

And, of course, remember that marketing automation requires careful preparation and high-quality integration into business processes, and certain resources will need to be allocated for this: financial, time, and human. Plus, our specialists are always ready to help and advise on how to “pump up” your marketing.

Use automation tools and successful promotion!