Marketing disciplines in inbound marketing

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Inbound marketing includes a number of sub-disciplines and tools that work together to form a holistic strategy:

content marketing
Content marketing is about creating and distributing high-quality, relevant and informative content that is designed to appeal to and engage the target audience. Examples include blog posts, e-books, white papers, infographics, videos and webinars.

Guided Selling
Guided selling, also known as sales guidance, is a process in which potential customers are supported in selecting products or services and guided to a purchase decision. Guided selling helps the customer to find the right product or service for them through targeted advice and interactive tools. This simplifies the purchasing process and increases customer satisfaction.

Public Relations (PR)
Public relations is about maintaining relationships malaysia phone data with the public and the media. The goal is to build a positive image of the company and to strengthen it through various measures, such as press releases or events.

social media marketing
The aim here is to strengthen the company's presence on social networks such as Facebook, Twitter or Instagram. This includes active interaction with the community, but also sharing valuable content.

search engine optimization (SEO)
SEO aims to increase the visibility of a website in search results. Various measures, such as optimizing keywords or improving page speed, make the website more attractive to search engines.

email marketing
E-mail marketing is a proven way to get in direct contact with your target group. Newsletters and individual e-mail campaigns can be used to maintain customer relationships and place offers in a targeted manner.

Lead Nurturing
Lead management is the process of capturing and qualifying leads. Lead nurturing describes the subsequent "care" of these contacts in order to guide them step by step through the purchasing process.