Impact of Cookie Regulation
Posted: Wed Jan 29, 2025 9:18 am
Cookies contain your web activity history, allowing us to understand trends in your hobbies and preferences.
Although the cookies do not contain any personally identifiable information, Google has announced that it will phase out third-party cookies in light of the recent trend in privacy protection. Additionally, Apple's web browser, Safari, has already completely blocked third-party cookies since March 2020.
These cookie regulations limit the ability to obtain information about a user's behavior after viewing an advertisement. This makes it difficult to measure the effectiveness of advertisements that use traditional cookies, and there is an urgent need to consider and introduce alternative methods.
6. What is "Machiage"? A system that can measure the ukraine consumer email list​ effectiveness of tourism policies implemented by local governments
A variety of data is required to measure the effectiveness of tourism initiatives implemented by local governments.
"Machiage" allows you to target people with a connection to tourism and deliver ads to users who have an interest or concern. In addition, it is characterized by its ability to measure data that is useful for measuring the effectiveness of measures implemented by local governments.
6.1 Utilizing data from the marketing data platform "UNIVERSE"
Machiage's ad delivery utilizes data from the data platform "UNIVERSE," which aggregates a huge amount of online and offline consumer behavior data from approximately 210 partner companies. The advantage is that it
analyzes online behavior data, location information data, etc., and captures demographics that are more compatible with various measures implemented by local governments.
By comparing before and after ad delivery and measuring the effectiveness, it is possible to utilize this information for future promotions. It analyzes the areas where the interest of those exposed to the ad was high by prefecture. In addition, it provides a report that visualizes the user's interest trends, comparison areas and purposes, and prefecture visit measurements based on the user's online behavior history. It
is also possible to conduct a survey to find out changes in awareness, such as whether the user's interest in the promotion being promoted has increased.
Although the cookies do not contain any personally identifiable information, Google has announced that it will phase out third-party cookies in light of the recent trend in privacy protection. Additionally, Apple's web browser, Safari, has already completely blocked third-party cookies since March 2020.
These cookie regulations limit the ability to obtain information about a user's behavior after viewing an advertisement. This makes it difficult to measure the effectiveness of advertisements that use traditional cookies, and there is an urgent need to consider and introduce alternative methods.
6. What is "Machiage"? A system that can measure the ukraine consumer email list​ effectiveness of tourism policies implemented by local governments
A variety of data is required to measure the effectiveness of tourism initiatives implemented by local governments.
"Machiage" allows you to target people with a connection to tourism and deliver ads to users who have an interest or concern. In addition, it is characterized by its ability to measure data that is useful for measuring the effectiveness of measures implemented by local governments.
6.1 Utilizing data from the marketing data platform "UNIVERSE"
Machiage's ad delivery utilizes data from the data platform "UNIVERSE," which aggregates a huge amount of online and offline consumer behavior data from approximately 210 partner companies. The advantage is that it
analyzes online behavior data, location information data, etc., and captures demographics that are more compatible with various measures implemented by local governments.
By comparing before and after ad delivery and measuring the effectiveness, it is possible to utilize this information for future promotions. It analyzes the areas where the interest of those exposed to the ad was high by prefecture. In addition, it provides a report that visualizes the user's interest trends, comparison areas and purposes, and prefecture visit measurements based on the user's online behavior history. It
is also possible to conduct a survey to find out changes in awareness, such as whether the user's interest in the promotion being promoted has increased.