Example of a case study of using YAN Optimizer
Posted: Wed Jan 29, 2025 8:44 am
A client with a B2C business specializing in selling knives contacted Andat. Their advertising campaign in the Yandex Advertising Network (YAN) was bringing in very little traffic and, accordingly, almost no conversions. To solve this problem, they decided to use YAN Optimizer from Andat.
After integrating with Yandex Direct, YAN Optimizer analyzed the data of past campaigns, identified the most effective parameters and created a list of negative sites. The system began adjusting rates daily, excluding ineffective sites and optimizing budgets. Constantly updating data and adapting the strategy ensured maximum tunisia consumer email list efficiency of advertising campaigns.
As a result, advertising costs decreased by 25%, the number of conversions increased by 40%, and ROI improved by 35%. Automation of processes freed up the time of owners and marketers, which allowed them to focus on strategic tasks and business development.
This case demonstrates how YAN Optimizer helps improve the results of advertising campaigns, reduce costs and increase revenue. You can learn more about this case here .
After integrating with Yandex Direct, YAN Optimizer analyzed the data of past campaigns, identified the most effective parameters and created a list of negative sites. The system began adjusting rates daily, excluding ineffective sites and optimizing budgets. Constantly updating data and adapting the strategy ensured maximum tunisia consumer email list efficiency of advertising campaigns.
As a result, advertising costs decreased by 25%, the number of conversions increased by 40%, and ROI improved by 35%. Automation of processes freed up the time of owners and marketers, which allowed them to focus on strategic tasks and business development.
This case demonstrates how YAN Optimizer helps improve the results of advertising campaigns, reduce costs and increase revenue. You can learn more about this case here .