Integration with Yandex Direct
Posted: Wed Jan 29, 2025 8:38 am
We integrate Andata with Yandex Direct via API, which allows you to access and manage campaign data directly. This includes automation of various processes and manual campaign management using Yandex Commander capabilities.
For maximum efficiency, it is recommended to separate strategies into search campaigns and campaigns in the Yandex Advertising Network (YAN):
1) Search campaigns :
Precise keywords and high ad relevance are important here. Andata's automatic strategies can improve bid management based on the analysis of user behavior data and their interaction with ads.
2) YAN campaigns :
YAN has a wider reach, and ads are shown on Yandex partner sweden consumer email list sites. Andata can use algorithms to optimize impressions and bids to minimize the cost of ineffective impressions and increase conversions.
Andata analyzes data in real time and adjusts bids to achieve the best results. Various factors are taken into account, such as time of day, day of the week, gender/age, device, location.
The platform uses data-driven attribution models that take into account the contribution of each channel to achieving conversions. This allows for more accurate budget allocation and optimization of advertising campaigns, ensuring maximum efficiency.
Andata uses continuous learning for its models. As new data arrives, the models are updated and improved, allowing them to adapt to changes in market conditions and user behavior.
For maximum efficiency, it is recommended to separate strategies into search campaigns and campaigns in the Yandex Advertising Network (YAN):
1) Search campaigns :
Precise keywords and high ad relevance are important here. Andata's automatic strategies can improve bid management based on the analysis of user behavior data and their interaction with ads.
2) YAN campaigns :
YAN has a wider reach, and ads are shown on Yandex partner sweden consumer email list sites. Andata can use algorithms to optimize impressions and bids to minimize the cost of ineffective impressions and increase conversions.
Andata analyzes data in real time and adjusts bids to achieve the best results. Various factors are taken into account, such as time of day, day of the week, gender/age, device, location.
The platform uses data-driven attribution models that take into account the contribution of each channel to achieving conversions. This allows for more accurate budget allocation and optimization of advertising campaigns, ensuring maximum efficiency.
Andata uses continuous learning for its models. As new data arrives, the models are updated and improved, allowing them to adapt to changes in market conditions and user behavior.