In the past, traditional or offline marketing also carried out “concept” campaigns. These are marketing campaigns that “sell” the brand’s values, rather than specific products.
Any advertising campaign that focuses on establishing the brand as a whole in the daily lives of consumers can be understood as a branding campaign.
The main difference is that today, with social networks and our interactivity, the public turkey mobile phone number list can respond to campaigns in a very real way.
The engagement that big brands have on their social networks does not happen by chance. Any brand that works with a conceptualization and integrates the dissemination of these concepts into its marketing has a good chance of achieving good branding for social networks.
Social media and the internet as a whole have undoubtedly changed marketing departments around the world. Nowadays, branding needs to be designed for multiple platforms and for different moments in users’ lives.
But of course, for brands that manage to adapt, the result is fantastic.
Positioning your brand with good social branding allows you to give your brand a personality. It allows you to speak to customers in a way that was never possible before.
Want to know how strong a brand's social branding is? Visit their social media and analyze the number of shares on their posts. Comments are also valid to see the level of user engagement with the brand.
This engagement is the result of strategic social branding. And this is where many brands have found space to create relationships with customers in the digital environment. A result like this does not happen “out of the blue”.
I took the liberty of illustrating the importance of social branding with the example of brands that are already doing a great job.
Nestle
Nestlé Social Media
What could be so special about a post about two new chocolate flavors that it was shared by more than 470 people?
In addition to the comments, which largely express customers' expectations regarding new products, Nestlé has certainly used its social networks to communicate effectively with its customers.
Notice that in the text of the post there is a call for engagement: “- just try it and tell us which one is your favorite: lemon or strawberry?”
If you have a company that is looking to increase its results online, consider including questions in your posts that invite people to leave their opinions in the comments. It’s a good way to not only get your message across, but also to ask your readers: what do you think?
Netflix Brazil
In any post on the Netflix Brazil page you will find a social branding lesson for brands.
This company uses all available resources to create good social branding. In addition to covering content that many people love (series), they also gave the brand a very strong personality.
With irreverent, unusual and humorous (sometimes acidic) responses, the Netflix page is one of the pages that has positioned itself as an effective communication channel with the brand. Homework extremely well done.
NuBank Brazil
Nubank Brazil Social Networks
Do you know what Social Branding is? Social Branding is a brand posting a simple photo like this and getting more than 11 thousand likes.
Branding involves creating a visual identity that is related to your brand and that is unique. The public will identify more with your brand if they see that you do something different. That your product is your product + your personal touch.
NuBank 's digital marketing as a whole is quite inspiring, in addition to being one of the brands that launch trends in the market.
Natura Brazil
On Natura 's Instagram , we also see the importance of a brand's social branding . Its communication is very much in line with what we already know about the brand, but with a touch of modernity.
It is a company that has managed to position its concepts and language very well in the digital environment and has a legion of fans commenting on posts on its social networks.
These are some examples of brands that can inspire you to work more strategically with your brand's social branding.
Of course, your company most likely doesn't have the marketing department or the budget of these giants to run sweeping campaigns.
But that’s no excuse for you not to do your homework. I’ll give you four practical tips to help you start working effectively with social branding.
Position your brand: your audience will never talk to you if you don’t raise a flag, even if it’s controversial. If your company has values, you need to make them known to the market and to your audience, and this is a form of branding. Brands that prefer to sit on the fence will at some point need to take a stand, and it’s best to do so strategically.
Either you produce content, or you're out. This tip is that simple.
Don't forget the importance of the social media professional: there's no point in publishing excellent content that many people comment on if there's no one to respond to the comments and actually interact with people.
You need to know what topics are of interest to your target audience: lastly, because this is the most important topic: don't create content based on what you like, as it is very likely that this will not speak directly to your audience. Research your market and your target audience to talk about topics that are interesting to them. Otherwise, you will end up being the old man asking his teenage nephew how his girlfriends are doing.
