7 recommendations for creating an effective website | SiteMap 36
Posted: Tue Jan 28, 2025 9:04 am
We are back for another SiteMap, a collaboration between the agency TRIGGER and MAIS OESTE RÁDIO aimed at promoting the adoption of digital marketing strategies and services by the business community in the West region, namely by SMEs.
Last week we presented a set of tips that companies should consider when selecting a digital marketing agency . And because one of the first reasons that leads companies to contact an agency is the need to renovate their website or develop a new one, today we leave you with a list of recommendations to follow to ensure that the end result will be a website that includes all the current best practices.
1. RESPONSIVE DESIGN
With the rapid growth in the number of people accessing the Internet via smartphones and tablets, companies can no longer afford to have a website that is ready to be viewed on mobile devices. By automatically adjusting the layout of the website to the dimensions of the screen on which it is viewed, responsive design ensures exactly that… and also that the website will not be penalized by Google in mobile search rankings .
2. A GOOD USER EXPERIENCE
It is crucial to the success of any website. To achieve this, you part time data need the aforementioned responsive design , easy and appropriate navigation , a coherent information architecture and good content . Otherwise, you will have dissatisfied users who, obviously, will not convert.
3. GOOD COPY AND QUALITY CONTENT
Content is king , for both users and search engines. Putting a website online has long since ceased to be enough. Today, you need a content strategy that adds value to your target audience and that is updated frequently, factors that Google highly values. A website that is not updated is a dead body – which is why having a corporate blog integrated into your website has become almost mandatory.
Learn more about the importance of copywriting .
4. SMART SEO
Today we use search for almost everything and this makes SEO (Search Engine Optimization) extremely important. But smart is the word to remember – a good SEO strategy is no longer just about keywords and links. It requires greater scope, more collaboration between the different professionals in an agency, more content, more work and… fewer tricks .
Read this article to learn what serious SEO work is.
5. A CONTENT MANAGEMENT SYSTEM (CMS)
If content is essential, it is easy to understand that having an agile way to update your website is also essential. Extremely intuitive content management systems (CMS) such as WordPress facilitate this process and even allow companies to take charge of creating blog posts or updating their portfolio, for example.
6. WEB ANALYTICS
One of the biggest advantages of digital marketing, which we have already mentioned many times in this section, is that it allows you to measure almost everything accurately. Unfortunately, many companies still do not know the number of visitors to their website, the most visited pages, the average time of a visit, the pages where people leave, etc. By installing Google Analytics , for example, you can measure all of this, optimize your website's performance and increase your return.
Last week we presented a set of tips that companies should consider when selecting a digital marketing agency . And because one of the first reasons that leads companies to contact an agency is the need to renovate their website or develop a new one, today we leave you with a list of recommendations to follow to ensure that the end result will be a website that includes all the current best practices.
1. RESPONSIVE DESIGN
With the rapid growth in the number of people accessing the Internet via smartphones and tablets, companies can no longer afford to have a website that is ready to be viewed on mobile devices. By automatically adjusting the layout of the website to the dimensions of the screen on which it is viewed, responsive design ensures exactly that… and also that the website will not be penalized by Google in mobile search rankings .
2. A GOOD USER EXPERIENCE
It is crucial to the success of any website. To achieve this, you part time data need the aforementioned responsive design , easy and appropriate navigation , a coherent information architecture and good content . Otherwise, you will have dissatisfied users who, obviously, will not convert.
3. GOOD COPY AND QUALITY CONTENT
Content is king , for both users and search engines. Putting a website online has long since ceased to be enough. Today, you need a content strategy that adds value to your target audience and that is updated frequently, factors that Google highly values. A website that is not updated is a dead body – which is why having a corporate blog integrated into your website has become almost mandatory.
Learn more about the importance of copywriting .
4. SMART SEO
Today we use search for almost everything and this makes SEO (Search Engine Optimization) extremely important. But smart is the word to remember – a good SEO strategy is no longer just about keywords and links. It requires greater scope, more collaboration between the different professionals in an agency, more content, more work and… fewer tricks .
Read this article to learn what serious SEO work is.
5. A CONTENT MANAGEMENT SYSTEM (CMS)
If content is essential, it is easy to understand that having an agile way to update your website is also essential. Extremely intuitive content management systems (CMS) such as WordPress facilitate this process and even allow companies to take charge of creating blog posts or updating their portfolio, for example.
6. WEB ANALYTICS
One of the biggest advantages of digital marketing, which we have already mentioned many times in this section, is that it allows you to measure almost everything accurately. Unfortunately, many companies still do not know the number of visitors to their website, the most visited pages, the average time of a visit, the pages where people leave, etc. By installing Google Analytics , for example, you can measure all of this, optimize your website's performance and increase your return.