google moz optimized page
Let’s take a look at some basic and important on-page elements that you will probably want to know if you are thinking about driving traffic to your website.
Title Tags
As Google works to improve its understanding of the true meaning of a sweden mobile phone number list page and reduce (even punish) cheating keyword stuffing, including the term (and related terms), the most impactful place you can put your keyword is in your page's title tag.
The title tag is not the main title of your page. The title you see on your page is usually an H1 (or possibly an H2) which is an HTML element. The title tag is what you see at the top of your browser, and is inserted by your page's source code in a meta tag:
Where to see the page title - SEO
Your title tag corresponds to the title of your organic result in search engines: make it attractive to get clicks.
The length of a title tag that Google will display will vary (it’s based on pixels, not character count), but in general a limit of 55-60 characters is a good rule of thumb to follow. If possible, prioritize putting your keyword in the title tag, and if you can do so in a natural and appealing way, add some modifiers related to the term as well . But keep in mind: the title tag will often be what a user sees in the search results. It’s the title of your site in organic search results, so you’ll want to consider how compelling your title tag is to get people to click on it.
Meta Descriptions
While the title tag is actually the title of your site that appears in search results, the meta description (another HTML meta element that can be updated in your site's code but isn't actually seen on your actual page) is actually a copywriting advertisement for your site. Google takes some liberties with what they show in search results, so your meta description may not always show up, but if you have a compelling description that might actually get people searching to click, you can significantly increase your site's traffic. (Remember: appearing in search results is just the first step! You still need to get users to come to your site in order to make the decision you want.)
Here is an example of a real meta description appearing in search results.
Meta description example
Meta description is the “copywriting advertisement” of the SEO world.
Body of content
The actual content of your page is very important in itself. Different types of pages will have different purposes – your main content that you want lots of people to access needs to be very different from your supporting content that you want your users to find and get a quick answer to. That said, Google has increasingly favored certain types of content, and as you build any of your site’s pages, there are a few things to keep in mind:
Dense, unique content – There’s no magic number when it comes to word count, and if you have content on your site that’s only a handful to a few hundred words long, you’re not going to get Google’s attention, but in recent Panda updates, Google generally favors dense, unique content. If you have a large number (think thousands) of extremely short pages (50-200 words of content) or pages with duplicate content where nothing changes except for the page title tag and a paragraph of text, this could get you into trouble. Look at your entire site: are a large portion of your pages thin, duplicate, and low-value content? If so, think about how to thicken those pages, or check your analytics to see how much traffic those pages are getting, and basically exclude those pages (using a no-index meta tag) from search engines to prevent them from showing up in Google results.
Engagement – Google is increasingly weighing engagement and user experience metrics more heavily. You can impact this by ensuring that your content answers the questions users are looking for so they are more likely to stay on your page and engage with your content. Also ensure that your pages are loading quickly and do not have distracting design elements (such as overly aggressive ads on top of content) that are likely to discourage users from staying on your site.
Sharing – Not all of your content will be shared and linked to hundreds of times. But just as you want to be careful not to release a large number of pages with thin content, you should consider who would be likely to share and link to the new pages you’re creating on your site before you publish them. Having a large number of pages that are unlikely to be shared or linked to doesn’t do much good for your site’s rankings in Google, and it doesn’t help your site’s overall image in search engines.
