In other words, a visual, composable CMS allows your content team to have control over their content. This autonomy helps content marketers create dynamic, content-driven experiences that drive rapid business growth. Additionally, they can create more unique and memorable experiences and have the flexibility to make the most of time-sensitive opportunities.
Let’s dig deeper by following the golden rule of paraguay phone numbers storytelling: Show, don’t tell. Here’s how real-life content teams achieve their business goals with a visual CMS.
Cultural exchange organizer Smaller Earth Group initially relied on a custom, hard-coded website, but as the organization grew to operate six brands in more than 17 countries, their marketing team needed to be able to easily localize and refresh content.
After switching to Webflow Enterprise, Smaller Earth’s content marketers were able to:
11 locales launched in two months
Create a Spanish website in three hours (thanks to AI machine translation)
Save $150,000+ by hiring additional developers
“Webflow allows us to scale faster and put control in the hands of our marketing team,” said Dean Maddocks, chief marketing officer at Smaller Earth.
Fivetran quadruples content production
When data solution Fivetran launched in 2012, the company's website was custom-coded, requiring engineers to build or edit pages, reducing the marketing team's agility and efficiency. As organizations enter a phase of rapid growth, they require a more flexible and scalable approach to executing demand generation initiatives.
Once they switched to a visual-first CMS, Fivetran’s content marketers achieved results like:
Content assets get to market 98% faster
4x increase in SEO article output
Launched over 130 new web pages in one year
"Our ability to refine and scale our demand generation programs was a game changer. With Webflow's CMS, we were able to put systems in place that increased efficiency while making our marketing campaigns more effective.
NCR startup time reduced by 3x
For years, web development at enterprise technology provider NCR involved a disjointed process between designers and developers working within a cumbersome Digital Experience Platform (DXP). But after using Webflow as a temporary stopgap to build one-off landing pages, the team upgraded to Webflow Enterprise and built a stunning web experience powered by a visual-first CMS.