What corporate video generates for brands
Posted: Thu Dec 05, 2024 5:05 am
“Do I need a corporate video? Yes, you do.” Considering that it’s not the message that builds a brand, but the experience, and that the best shopping experience in 2021 starts with a video, this should be reason enough to start working on your video marketing strategy now.
Not so fast! We still have a lot to tell you in this post. What is a albania whatsapp number data 5 million corporate video? How can you integrate it into your digital marketing strategy? What are its features and advantages?
If you blink, you'll miss it. Let's get started!
What is a corporate video?
Is it an advertisement? A product video? Or is it a company video? According to some experts, all of these are corporate videos, but today we want to give you an exact definition.
A corporate video is an audiovisual piece that presents a company's philosophy, highlighting its capabilities, culture and most important values. Regardless of whether you are a small, medium or large company, a corporate video can help you . The content focuses on an aspect related to the company and satisfies some corporate need. It is dynamic and brief.
What should your video have?
One main objective : to present your company! It is a first original way to show your business to the public.
Clarity on the needs your company meets. What do you offer?
Reflect your differential value . Why you and not the competition?
Connect with the audience . Words are the most inexhaustible source of magic.
“Stop selling, start helping.”
Using video in your sales strategy
If you could increase your email open rates by 5x and clickthrough rates by 10x, would you do it? The answer is up to you, but the reason lies in the use of video. Sales professionals use fast, inexpensive, and simple tools to deliver videos to their prospects and get positive results.
Given that we live in an increasingly automated world, the only way to maintain interest is by showing the most human side of brands and creating an emotional, real and personalized connection with the audience.
12 reasons to make corporate videos
At this point, it is now time to share the reasons why you should start implementing video in your digital marketing strategy:
It sets you apart from the competition.
Increase your customers' confidence .
It retains more information in the user than any written text.
Improve your website's positioning .
It is a powerful sales tool .
It goes viral easily . The video is shared and directed towards new followers.
It is a profitable investment . It improves ROI (Return On Investment).
It can include a wide variety of content and be integrated into any medium : website, Facebook, Instagram, YouTube, LinkedIn, etc.
It is versatile . You can use it to present a product or service on the web, answer users' questions, communicate a promotion, event, contest, a new product line, etc. In short, you can use a video for every need.
It positions you faster.
Improve conversion rate .
Transmit information in a much more dynamic and effective way .
If you have a website, you probably have a section to explain who you are, what you offer, what your values are, etc. Make it float with a corporate video. Now, think about whether you would rather read the whole text or watch an entertaining video.
“Corporate video is not exclusive to marketing strategy, but thanks to digital transformation, its value has been exponentially enhanced.”
Not so fast! We still have a lot to tell you in this post. What is a albania whatsapp number data 5 million corporate video? How can you integrate it into your digital marketing strategy? What are its features and advantages?
If you blink, you'll miss it. Let's get started!
What is a corporate video?
Is it an advertisement? A product video? Or is it a company video? According to some experts, all of these are corporate videos, but today we want to give you an exact definition.
A corporate video is an audiovisual piece that presents a company's philosophy, highlighting its capabilities, culture and most important values. Regardless of whether you are a small, medium or large company, a corporate video can help you . The content focuses on an aspect related to the company and satisfies some corporate need. It is dynamic and brief.
What should your video have?
One main objective : to present your company! It is a first original way to show your business to the public.
Clarity on the needs your company meets. What do you offer?
Reflect your differential value . Why you and not the competition?
Connect with the audience . Words are the most inexhaustible source of magic.
“Stop selling, start helping.”
Using video in your sales strategy
If you could increase your email open rates by 5x and clickthrough rates by 10x, would you do it? The answer is up to you, but the reason lies in the use of video. Sales professionals use fast, inexpensive, and simple tools to deliver videos to their prospects and get positive results.
Given that we live in an increasingly automated world, the only way to maintain interest is by showing the most human side of brands and creating an emotional, real and personalized connection with the audience.
12 reasons to make corporate videos
At this point, it is now time to share the reasons why you should start implementing video in your digital marketing strategy:
It sets you apart from the competition.
Increase your customers' confidence .
It retains more information in the user than any written text.
Improve your website's positioning .
It is a powerful sales tool .
It goes viral easily . The video is shared and directed towards new followers.
It is a profitable investment . It improves ROI (Return On Investment).
It can include a wide variety of content and be integrated into any medium : website, Facebook, Instagram, YouTube, LinkedIn, etc.
It is versatile . You can use it to present a product or service on the web, answer users' questions, communicate a promotion, event, contest, a new product line, etc. In short, you can use a video for every need.
It positions you faster.
Improve conversion rate .
Transmit information in a much more dynamic and effective way .
If you have a website, you probably have a section to explain who you are, what you offer, what your values are, etc. Make it float with a corporate video. Now, think about whether you would rather read the whole text or watch an entertaining video.
“Corporate video is not exclusive to marketing strategy, but thanks to digital transformation, its value has been exponentially enhanced.”