Digital marketing strategy. How to plan it?
Posted: Thu Dec 05, 2024 4:42 am
When we want to make a difference as an SME, self-employed person or entrepreneur, it is essential to use digital communication channels appropriately to achieve our business objectives.
In this sense, an appropriate digital marketing strategy will make afghanistan whatsapp number data 5 million the difference between having or not having success with our digital project .
And if we talk about determining objectives, establishing a suitable value proposition or knowing our target audience, the only way to achieve this successfully is by structuring a prior tactic and strategy.
We need a digital marketing strategy to achieve the business objectives we want in the short term, medium term and long term.
We need to know which channels will be used, which action plans to implement, the investment required and the time frame in which the stated goals will be achieved.
Why do we need it?
We need it, and a lot, because through a digital marketing strategy we can capture, persuade, convert and enthuse our target audience. We can only achieve this if we plan each of the actions and campaigns that will lead us to that client we have been looking for.
Furthermore, if we want to properly segment our campaigns by providing value at each stage, if we want to dominate the online environment, a digital marketing strategy is essential.
At the same time, we need to know our target audience perfectly, and the channels in which we should have a presence. This is without mentioning something obvious: it is important that we know who our competitors are and what they do.
Internal and external analysis
Where to start? With ourselves, that is, with an internal and external analysis of the company and its environment, which will provide us with a complete view of both the market and the necessary resources, as well as our strengths, weaknesses, and an overview of the competition.
Likewise, we need to know if our digital resources are ideal, if the website is well-oriented towards the customer and if it offers a good browsing experience. Regarding the blog, we need to make sure that it is updated periodically and analyze whether the presence on social networks is adequate.
This start will help us to be aware of the digital ecosystem in which we operate and will allow us to know what consumers really need and how they meet those requirements. We will know their digital habits, which intermediaries they use, and even the influencers they follow.
Set goals
Once we have determined our place in the market, our strengths and the aspects we need to improve, once we are clear about the digital resources we have and we know what users are looking for, it is time to establish specific and realistic objectives that can be measured over time.
It is time to direct all our actions towards achieving these objectives and our planning must be geared towards achieving these goals within a given time frame.
Defining the strategy
After an internal and external analysis with which we are already clear about the objectives that we are going to achieve, it is time to define a digital marketing strategy that must necessarily be based on four fundamental aspects:
Segmentation
This involves creating our Buyer Persona. We will define who our target audience is, their preferences and the channels they use to satisfy them. What types of content do they consume? In what formats? What people, companies or groups do they follow as a reference?
Value proposition
At this point we must be very clear about why consumers should choose us over the competition. It is a value proposition that is important to convey appropriately through the various digital channels.
Positioning
If we know how to communicate our differential value in the digital environments where our target audience is located, we will be able to position ourselves.
Contents
In this section, the creation, distribution and management of original content is essential. This is how we will attract users and position our brand. Of course, we must take into account that each channel must have a specific communication policy and in all cases it must be closely linked to our Buyer Persona, because the more information we have about the consumer, the more consistent the content we create will be.
Digital tactics
Depending on whether we want to attract, convert or retain customers, there are various digital tactics to employ. This can range from optimising our website to email marketing campaigns, webinars or campaigns via social networks.
Similarly, there are combined SEO and SEM strategies to achieve organic and natural web positioning, while implementing immediate visualization techniques.
In this sense, we have marketing automation tools at our disposal to evaluate, through software programs, the different stages of the process that lead to the sale of our products. With these tactics we can personalize messages as customers interact with the brand and lead them towards the purchase decision.
Later, we will have to go through a phase of enormous importance: the analysis of the results using different tools with which we will be able to optimize both the results and the investment made.
In this sense, an appropriate digital marketing strategy will make afghanistan whatsapp number data 5 million the difference between having or not having success with our digital project .
And if we talk about determining objectives, establishing a suitable value proposition or knowing our target audience, the only way to achieve this successfully is by structuring a prior tactic and strategy.
We need a digital marketing strategy to achieve the business objectives we want in the short term, medium term and long term.
We need to know which channels will be used, which action plans to implement, the investment required and the time frame in which the stated goals will be achieved.
Why do we need it?
We need it, and a lot, because through a digital marketing strategy we can capture, persuade, convert and enthuse our target audience. We can only achieve this if we plan each of the actions and campaigns that will lead us to that client we have been looking for.
Furthermore, if we want to properly segment our campaigns by providing value at each stage, if we want to dominate the online environment, a digital marketing strategy is essential.
At the same time, we need to know our target audience perfectly, and the channels in which we should have a presence. This is without mentioning something obvious: it is important that we know who our competitors are and what they do.
Internal and external analysis
Where to start? With ourselves, that is, with an internal and external analysis of the company and its environment, which will provide us with a complete view of both the market and the necessary resources, as well as our strengths, weaknesses, and an overview of the competition.
Likewise, we need to know if our digital resources are ideal, if the website is well-oriented towards the customer and if it offers a good browsing experience. Regarding the blog, we need to make sure that it is updated periodically and analyze whether the presence on social networks is adequate.
This start will help us to be aware of the digital ecosystem in which we operate and will allow us to know what consumers really need and how they meet those requirements. We will know their digital habits, which intermediaries they use, and even the influencers they follow.
Set goals
Once we have determined our place in the market, our strengths and the aspects we need to improve, once we are clear about the digital resources we have and we know what users are looking for, it is time to establish specific and realistic objectives that can be measured over time.
It is time to direct all our actions towards achieving these objectives and our planning must be geared towards achieving these goals within a given time frame.
Defining the strategy
After an internal and external analysis with which we are already clear about the objectives that we are going to achieve, it is time to define a digital marketing strategy that must necessarily be based on four fundamental aspects:
Segmentation
This involves creating our Buyer Persona. We will define who our target audience is, their preferences and the channels they use to satisfy them. What types of content do they consume? In what formats? What people, companies or groups do they follow as a reference?
Value proposition
At this point we must be very clear about why consumers should choose us over the competition. It is a value proposition that is important to convey appropriately through the various digital channels.
Positioning
If we know how to communicate our differential value in the digital environments where our target audience is located, we will be able to position ourselves.
Contents
In this section, the creation, distribution and management of original content is essential. This is how we will attract users and position our brand. Of course, we must take into account that each channel must have a specific communication policy and in all cases it must be closely linked to our Buyer Persona, because the more information we have about the consumer, the more consistent the content we create will be.
Digital tactics
Depending on whether we want to attract, convert or retain customers, there are various digital tactics to employ. This can range from optimising our website to email marketing campaigns, webinars or campaigns via social networks.
Similarly, there are combined SEO and SEM strategies to achieve organic and natural web positioning, while implementing immediate visualization techniques.
In this sense, we have marketing automation tools at our disposal to evaluate, through software programs, the different stages of the process that lead to the sale of our products. With these tactics we can personalize messages as customers interact with the brand and lead them towards the purchase decision.
Later, we will have to go through a phase of enormous importance: the analysis of the results using different tools with which we will be able to optimize both the results and the investment made.