Reduce customer acquisition costs by up to
Posted: Thu Dec 05, 2024 4:10 am
78% of consumers say targeted content makes them more likely to repurchase and recommend your brand to family and friends – another great source of keeping the revolving door of new customers open.
Improve the shopping experience
Creating a personalized shopping experience through personalized marketing strategies is one way to make your brand stand out from the crowd: 77% of shoppers say they won't buy without personalized content, and 83% admit it influences their decision.
Either way, customization at scale is a very good option for business.
And if you're still not convinced, according to McKinsey, companies that personalize experiences get the following results:
Increase marketing ROI by 10-30%.
Increase revenue by 5% to 15%.
Increase average order value by 98%.
Personalization in SMS marketing
We’ve established that personalized marketing equals a better jamaica whatsapp number data 5 million customer experience, higher engagement, and ultimately, a higher ROI. So, let’s think about some ways we can use customer data to supercharge our SMS marketing campaigns.
Here are some examples:
Appointment reminders.
Discounts sent for customers' birthdays.
Product recommendations based on order history.
Reminders for abandoned shopping carts.
Alerts for products that are low in stock or recently restocked.
Location-based alerts, such as a new branch opening or an in-store event.
Priority access to new season or sales.
Discounts sent to tempt less active customers.
The goal of personalization is to form a closer connection with customers to improve engagement and loyalty.
Why use SMS for personalized marketing campaigns?
SMS marketing removes the barriers you might encounter with other channels. You’re not fighting a social media algorithm or getting lost in a crowded email inbox where, for the average person, 121 messages arrive each day . You also don’t have to make customers struggle to log into an app, and you’re not dependent on having a good internet connection.
Improve the shopping experience
Creating a personalized shopping experience through personalized marketing strategies is one way to make your brand stand out from the crowd: 77% of shoppers say they won't buy without personalized content, and 83% admit it influences their decision.
Either way, customization at scale is a very good option for business.
And if you're still not convinced, according to McKinsey, companies that personalize experiences get the following results:
Increase marketing ROI by 10-30%.
Increase revenue by 5% to 15%.
Increase average order value by 98%.
Personalization in SMS marketing
We’ve established that personalized marketing equals a better jamaica whatsapp number data 5 million customer experience, higher engagement, and ultimately, a higher ROI. So, let’s think about some ways we can use customer data to supercharge our SMS marketing campaigns.
Here are some examples:
Appointment reminders.
Discounts sent for customers' birthdays.
Product recommendations based on order history.
Reminders for abandoned shopping carts.
Alerts for products that are low in stock or recently restocked.
Location-based alerts, such as a new branch opening or an in-store event.
Priority access to new season or sales.
Discounts sent to tempt less active customers.
The goal of personalization is to form a closer connection with customers to improve engagement and loyalty.
Why use SMS for personalized marketing campaigns?
SMS marketing removes the barriers you might encounter with other channels. You’re not fighting a social media algorithm or getting lost in a crowded email inbox where, for the average person, 121 messages arrive each day . You also don’t have to make customers struggle to log into an app, and you’re not dependent on having a good internet connection.