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Final tips to get Green Monday-ready
What is Green Monday?
You’ve heard of Black Friday deals and Cyber Monday sales, but you might not be so familiar with Green Monday.
In the US, Green Monday falls on the second Monday of December. The name was coined by eBay back in 2007. It describes the spike in sales figures they experience on this day of the year as customers make their final pre-Christmas purchases. And it’s on the rise. From 2019 to 2020, Green Monday sales grew 15.3% to $3.1 billion.
What can you do for Green Monday or mid-December sales?
Let’s step into the customer’s shoes. It’s less than two weeks until Christmas. They’ve still got holiday shopping to do. They might be turning to credit cards or personal finance to afford the last few gifts on their list. They want quick and affordable purchases to get them over the finish line to Christmas Day.
Mike Nemeroff, CEO and co-founder at Rush Order Tees says, “It's important to remember that this shopping holiday exists because people realize it's the last day they can buy online to get items in time for Christmas. Anything you can do to make their panic buying more convenient will work in your favor.”
Offer holiday deals and discounts
Deals and discounts will entice new customers and Advertising Phone Number Data reward your loyal fans. The key is to promote strategically, not at random. Discounting your most popular products will definitely grab their attention.
Or, try “buy one get one free” offers, combining your bestselling product with a poor-performing line. It still feels like a bargain to your customer, but you get to offload unwanted products. Another way to get people to spend is by offering bonus points on loyalty programs. This helps your regular customers feel appreciated.
Email newsletter from United by Blue promoting their Green Monday sale.
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Stay profit-smart
If your ecommerce business is feeling the pinch this holiday season, the thought of site-wide discounts might be too much to bear. There are still smart ways you can make your customers feel special without hacking into your profit margin.
Discounting groups of products rather than individual items results in a better margin for you. Reserve bigger discounts for the products you have too much of or want to get rid of.
Bump up your average transaction value by including a gift or bonus service with purchases over a specific amount. Free gift wrapping goes down especially well at this time of year. You’re saving your customer money and time in their busy holiday season schedule.
A popular but inexpensive freebie among retailers at this time of year is free shipping. David Janssen, CEO and founder at VPNoverview says, “It removes one last stumbling block in the selling process and can push a hesitant shopper over the finish line.”
To your customers, getting items ahead of the holiday without paying extra for rush delivery is enticing. Consider adding a minimum spend to make sure your promotion remains profitable.
Email newsletter from Frank Body promoting free shipping during the holidays and Green Monday.
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How to promote your Green Monday deals?
You’ve decided on your discounts, deals, and promotional activity. Now it’s time to get the word out. Follow our tips and marketing ideas to create a buzz around your business this Green Monday.
