This new form of marketing has been reinforced by the success of mobile phones, the ease of access to the Internet they offer and their ability to attract and retain large customers. Online marketing albania b2b leads strategies need to be redefined and thought out in terms of mobile format, in order to be connected to consumers through mobile devices and achieve good results in the final conversion, both in e-commerce and in physical stores.
The advantages of mobile marketing
The main advantages of Mobile Marketing are:
Proximity : Your ads will accompany users wherever they go; you will stick with them 24 hours a day, 7 days a week.
Immediacy . Since no one leaves home without a smartphone, mobile marketing ensures that your messages always arrive in real time.
Segmentation is ideal for optimizing the type of audience you want to reach based on all kinds of variables (location, sex, age, keywords, etc.).
A multitude of tools . You can take advantage of the various conveniences of your smartphone (geolocation, QR code reader, augmented reality, mobile SMS marketing, etc.).
Improved loyalty – Smartphones fit into our most beloved niche, and if your mobile-based marketing campaign knows how to play its cards right, so will they.
Measurable – Like any aspect of internet marketing, everything in mobile marketing is measurable and analytical.
Easy data storage – Users tend to keep their phone numbers for a long time, so you will still have access to them for a long time.
Low investment : The cost of a mobile marketing campaign is really low compared to traditional forms of advertising.
High response rate – Mobile marketing campaigns have been shown to generate higher response rates than other online marketing strategies.
Today, there are many types of mobile marketing actions for marketers and advertisers. But which one is the most effective and offers the best return on investment? For many professionals, this new marketing system represents a paradigm shift that distinguishes it from traditional marketing due to its constant exposure to technology, as well as to the new procedures used to reach consumers.
Let's look at some of the things that are gaining ground now:
Vertical video marketing . More and more time is spent browsing on mobile phones and tablets and this type of support has a vertical screen. Vertical video is simpler and works better than forcing consumers to be horizontal. Creating this type of media content is a creative challenge and a growing tool that remains underused, which is a point in its favor. Snapchat and Periscope are two of the social networks that have used this video format. The other thing is putting explanatory text on images because users often cannot reproduce with voice.
Mobile App Marketing . Branded apps generate awareness of innovation, improve in-app sales results, attract customers and retain repeat customers. But it is not enough to simply launch the app and wait for the customer to install it, you need to develop a good neighborhood marketing strategy.
In-app Ads - Many define in-app advertising as the future of advertising. On the contrary, it landed a long time ago. These are 100% modified formats and only appear on mobile devices. Many apps include built-in ads to offset costs and make mobile apps free for users.
Local Mobile Marketing . SMEs will see their opportunities in geographically targeted keywords. 30% of searches have a local focus on where to eat, sleep, etc. The acronym that defines this marketing method is SOLOMO (Social - Local - Mobile).
Mobile Email Marketing. 45% of emails in Spain are opened from a mobile device. This number represents almost half of the annual volume. Email marketing is one of the best returns on investment for advertisers, so email marketing efforts cannot be wasted by not designing responsive emails.
Social Ads . Social media advertising spending is on the rise. Launching targeted and segmented advertising campaigns has never been easier. In addition, more and more marketing agencies are using AI-based tools that make it easier to launch hundreds of campaigns simultaneously, remove inactive campaigns, and promote active campaigns.
