A quick guide to web crawling tools
Posted: Wed Dec 04, 2024 10:03 am
Tracking your web visitors gives you important data about the people who are interacting with your site. A good tracking tool shows you what visitors are doing on your site and reveals who those visitors are.
In this introductory guide, we answer all the key questions about tracking your website visitors: what it is, how to do it, and how to make sure it complies with current rules and regulations.
We also introduce you to some of the great benefits of using web visitor tracking and how with an add-on like Pipedrive Web Visitors, you can achieve more sales than using a platform like Google Analytics alone.
What is web visitor tracking?
Web visitor tracking is a process you can use to analyze your website's activity and the behavior of your visitors. It also helps you identify users and companies that:
They visit your site and landing pages
Come see your videos
They click on your links, price buttons and offers
Website tracking software and plugins, like the one we offer at Pipedrive, reveal which organizations are visiting your website, how they got there, and what content they are interacting with.
By finding out where the people who interact with your website work, you can build more accurate profiles of your leads and customers. This information enriches your sales and marketing outreach.
What are the benefits of web visitor tracking?
Specialized web visitor tracking services offer highly overseas chinese in uk data detailed contact information that you can't easily get with more comprehensive analytics programs like Google Analytics. With that information at hand, you can improve your marketing and sales strategies and boost the results of both departments.
Find out who is interested in your products or services
By knowing which businesses are visiting your website, how they get there, and how they interact with it, you can create more targeted campaigns and content for that audience and improve the user experience.
Attract and convert more quality leads
If you have an optimized website and user behavior analytics, you'll be able to understand who you're attracting. This way, you won't have to spend as much time looking for new leads and can focus on following up on the prospects that come directly to you.
For example, Pipedrive's visitor tracking feature allows you to:
Discover companies in your web traffic that previously went unnoticed or anonymous
Identify how they found you
See what they interact with, what interests them, and how long they stay on your website.
Use this information to optimize your website content and personalize your outreach strategies with new leads and existing customers.
By identifying the company name your web visitors are coming from and which decision makers are interacting with your content and campaigns, you can:
Web visitor tracking introduces you to more prospects
According to our 2020-2021 State of Sales report , 51% of sales professionals sometimes, often, or always struggle to find sales leads.
Google Analytics gives your sales reps valuable data on where and how many visitors are coming to your website to discover your products and services. But if you don’t have a way to identify and contact those prospects, you’re missing out on a huge opportunity to add leads to your funnel.
With website visitor tracking, you can go beyond the number of visits to your site and the bounce rate. With tracking, you get specific data about your website users. With this data, you can build a powerful database that will boost profits and accelerate sales growth.
In this introductory guide, we answer all the key questions about tracking your website visitors: what it is, how to do it, and how to make sure it complies with current rules and regulations.
We also introduce you to some of the great benefits of using web visitor tracking and how with an add-on like Pipedrive Web Visitors, you can achieve more sales than using a platform like Google Analytics alone.
What is web visitor tracking?
Web visitor tracking is a process you can use to analyze your website's activity and the behavior of your visitors. It also helps you identify users and companies that:
They visit your site and landing pages
Come see your videos
They click on your links, price buttons and offers
Website tracking software and plugins, like the one we offer at Pipedrive, reveal which organizations are visiting your website, how they got there, and what content they are interacting with.
By finding out where the people who interact with your website work, you can build more accurate profiles of your leads and customers. This information enriches your sales and marketing outreach.
What are the benefits of web visitor tracking?
Specialized web visitor tracking services offer highly overseas chinese in uk data detailed contact information that you can't easily get with more comprehensive analytics programs like Google Analytics. With that information at hand, you can improve your marketing and sales strategies and boost the results of both departments.
Find out who is interested in your products or services
By knowing which businesses are visiting your website, how they get there, and how they interact with it, you can create more targeted campaigns and content for that audience and improve the user experience.
Attract and convert more quality leads
If you have an optimized website and user behavior analytics, you'll be able to understand who you're attracting. This way, you won't have to spend as much time looking for new leads and can focus on following up on the prospects that come directly to you.
For example, Pipedrive's visitor tracking feature allows you to:
Discover companies in your web traffic that previously went unnoticed or anonymous
Identify how they found you
See what they interact with, what interests them, and how long they stay on your website.
Use this information to optimize your website content and personalize your outreach strategies with new leads and existing customers.
By identifying the company name your web visitors are coming from and which decision makers are interacting with your content and campaigns, you can:
Web visitor tracking introduces you to more prospects
According to our 2020-2021 State of Sales report , 51% of sales professionals sometimes, often, or always struggle to find sales leads.
Google Analytics gives your sales reps valuable data on where and how many visitors are coming to your website to discover your products and services. But if you don’t have a way to identify and contact those prospects, you’re missing out on a huge opportunity to add leads to your funnel.
With website visitor tracking, you can go beyond the number of visits to your site and the bounce rate. With tracking, you get specific data about your website users. With this data, you can build a powerful database that will boost profits and accelerate sales growth.