Is SEO the best way to increase sales?
Posted: Wed Dec 04, 2024 9:29 am
From this article you will learn whether SEO is the best way to increase sales and how to save PLN 20,000 by learning from the mistakes of others.
The Internet is a place that helps you earn money. Regardless of the type of business, thanks to the website we can gain new customers.
However, the website itself is not enough. In order for the website to gain a customer for us, they must first reach it. Traffic on the website is a necessary condition for us to gain new customers. Many marketing specialists mention positioning as the best tool. The question is why.
Why website positioning
Customers find a website in two ways - through paid advertising vietnam b2b leads such as AdWords and through search engines where the website can be found.
The first option is available to everyone, but requires constant financial outlays, and the traffic on the site is directly proportional to our budget.
The second option is also available to everyone, but in practice it is used by those whose sites win the rankings against other sites, i.e. according to Google, they are better than others in terms of various criteria.
The search engine really only cares about the first two portions of results, because few people reach the third.
Therefore, it is necessary for the website to be in the TOP20, or better yet, the TOP10 results.
Unfortunately, this is not easy, because it requires meeting many criteria that are taken into account when determining the position of the website in the search results. Only Google employees know what these criteria are.
SEO experts also have a lot of knowledge on this subject, but they only know what they have managed to achieve through their own experience and learning from others.
Many people see website positioning as an opportunity for their business, assuming that if the website is high in the search engine, it will certainly bring in a lot of customers - more traffic on the website means more queries and, as a result, higher profits.
This vision is created by many companies providing SEO services, and of course there is a lot of truth in it.
The question worth asking is whether positioning and a high position of the website guarantee increased sales ?
Examples of positioning
Recently we analyzed two queries about positioning - for a website offering specialized services and for an online store.
In the first query, the client gave us the website address, phrases for positioning and that the website had already been positioned but with no results. In the second, the client complained that he had spent PLN 20,000 on positioning for 3 years and sales were still at almost zero.
Positioning and sales growth
We performed a preliminary analysis of the positioned page and checked the competition's pages in the TOP10 for the given phrases. That's what we always start with.
The positioned page, built on a modified, responsive Wordpress template, looked quite ok at first glance. The service contained several subpages with a small amount of content with heavily crammed positioned phrases. Unfortunately, whoever created this page probably hasn't heard of what a landing page is. He was given the task of creating a page, so he did it as best he could, but without thinking about what and why should be on this page.
We offered the client a conversation during which we could talk about his business and propose further actions that would be optimal from the point of view of expenses and benefits he can gain. We always try to tell the client how to optimally invest his budget. Most clients are open to suggestions if we just explain to them why these and not other actions should be taken to achieve the intended goal faster or cheaper.
The Internet is a place that helps you earn money. Regardless of the type of business, thanks to the website we can gain new customers.
However, the website itself is not enough. In order for the website to gain a customer for us, they must first reach it. Traffic on the website is a necessary condition for us to gain new customers. Many marketing specialists mention positioning as the best tool. The question is why.
Why website positioning
Customers find a website in two ways - through paid advertising vietnam b2b leads such as AdWords and through search engines where the website can be found.
The first option is available to everyone, but requires constant financial outlays, and the traffic on the site is directly proportional to our budget.
The second option is also available to everyone, but in practice it is used by those whose sites win the rankings against other sites, i.e. according to Google, they are better than others in terms of various criteria.
The search engine really only cares about the first two portions of results, because few people reach the third.
Therefore, it is necessary for the website to be in the TOP20, or better yet, the TOP10 results.
Unfortunately, this is not easy, because it requires meeting many criteria that are taken into account when determining the position of the website in the search results. Only Google employees know what these criteria are.
SEO experts also have a lot of knowledge on this subject, but they only know what they have managed to achieve through their own experience and learning from others.
Many people see website positioning as an opportunity for their business, assuming that if the website is high in the search engine, it will certainly bring in a lot of customers - more traffic on the website means more queries and, as a result, higher profits.
This vision is created by many companies providing SEO services, and of course there is a lot of truth in it.
The question worth asking is whether positioning and a high position of the website guarantee increased sales ?
Examples of positioning
Recently we analyzed two queries about positioning - for a website offering specialized services and for an online store.
In the first query, the client gave us the website address, phrases for positioning and that the website had already been positioned but with no results. In the second, the client complained that he had spent PLN 20,000 on positioning for 3 years and sales were still at almost zero.
Positioning and sales growth
We performed a preliminary analysis of the positioned page and checked the competition's pages in the TOP10 for the given phrases. That's what we always start with.
The positioned page, built on a modified, responsive Wordpress template, looked quite ok at first glance. The service contained several subpages with a small amount of content with heavily crammed positioned phrases. Unfortunately, whoever created this page probably hasn't heard of what a landing page is. He was given the task of creating a page, so he did it as best he could, but without thinking about what and why should be on this page.
We offered the client a conversation during which we could talk about his business and propose further actions that would be optimal from the point of view of expenses and benefits he can gain. We always try to tell the client how to optimally invest his budget. Most clients are open to suggestions if we just explain to them why these and not other actions should be taken to achieve the intended goal faster or cheaper.