Companies use social media 'pressure' to attract customers

rabia198 · Post by **rabia198** » Sun Jan 19, 2025 10:01 am

Although the idea of using pressure to persuade someone to make a certain decision has a generally negative connotation, some companies use peer pressure as a way of launching new products.

It’s no secret to entrepreneurs that many people tend to follow their peers when purchasing a certain product or service. The idea of following the patterns of people in your community or who belong to your group makes you feel included.

From a business perspective, many entrepreneurs use this trend or behavior to engage more people.

A typical example cited by researcher Robyn iceland phone numbers Bolton, who studied this topic, is that of the energy company that presents comparative graphs of your neighbors' consumption to inspire (or pressure) you to consume more efficiently.

In fact, this tactic could be widely used in São Paulo condominiums that have internal water consumption control. It would be a way to encourage more people to consume less water, something extremely important today.

Another example is the case of gyms that decide to offer users an option to measure themselves and compare themselves with colleagues and friends, in the hope that the competition will encourage them to exercise.

Another example along these same lines are the apps used by running enthusiasts who, when practicing their workouts, can compare their performance with that of people in their social network. This provides an extra incentive to improve their own performance.

In times of massive media exposure and social media sharing, entrepreneurs can and should capitalize on opportunities to sell more based on this trend.

Indirectly, you end up having people practicing, even without knowing it, the role of suitable salespeople who will help your products sell more quickly.

Therefore, the next time you launch a product or even reformulate the sales strategy of current products, think about the power of pressure exerted by people in the same community that makes potential customers consume more.