The segmentation revolution has already begun, and is even Chinese Overseas Canada Phone Number Data getting bigger. Many brands have changed their marketing strategies in this direction. They have already started to receive positive feedback on the segment-based emails they send , at much lower costs than other marketing channels . Or are you still sending emails to your customers using the old methods? Then start sending segment-based emails with professional help right away
In order to achieve successful segment-based email marketing campaigns , you need to understand your customers on your email list, get to know them closely and care about them. Think about it, is it possible to send the same email campaign to all your members and get the same reaction and return from all of them when not even five fingers are the same? Of course not. The first thing that comes to mind when looking at campaigns today is “is it specific to me?” and the first question that comes to mind is “what is the benefit to me?” In this case, sending the same email campaign to everyone without segmentation does not seem right.
You can segment your customers based on their age, gender, city of residence, whether they have shopped from you before or not, their past purchasing power, lifestyle and perception. This segmentation can be differentiated and increased according to your business dynamics.
For example ; Let's say you are a cosmetics company working with e-commerce. By looking at the click rates on your site, you have determined that there is a group among your members who examined sun products in March and ordered the products in July. You can determine that the people in this group want to meet their sun product needs before going on vacation. After determining the reason for this behavior, you will create a segment group that you can send emails to by making a campaign on sun products before the summer months.
With similar segmentation studies, you can get an idea about the needs, expectations and desires of the people on your customer list. Thus, by determining special sales strategies for each segment, you can appeal to everyone with opportunities that suit them and make a pinpoint shot. If you want to ensure the continuity of the people on your customer list and even gain new members, it is useful to send each email based on segments.
Now is the time to create a loyal and happy customer base that will be with you for many years and earn more thanks to the emails you send based on segments !Methods to Increase Email Membership Number
