What is website positioning?
Website positioning is a series of activities aimed at placing a website as high as possible in search results in Internet search engines (such as Google).
It is one of the most effective means of promoting both the website itself and the company in general. In addition, these activities are one of the cheapest forms of advertising, which is also characterized by high effectiveness. Positioning is used not only by companies, but also by individuals running blogs.
Professional positioning consists of procedures performed systematically. Thanks to this, you can not only raise the position of your website, but also maintain this position. These activities are directly related to the promotion of the website itself (and therefore - your company).
The main activities of website positioning include:
optimizing the website code for the so-called search engine robots ,
continuous promotion of the website on the web using links from related websites,
creating blog articles about the company's services, which are then to be published on the Internet.
SEO, or website optimization
A concept very similar to website positioning, but not synonymous, is SEO ( Search Engine Optimization ), or the optimization of websites for the search engine algorithm . SEO involves activities that are performed directly on websites. Their goal is to promote as many keywords as possible. Key phrases are included in questions asked by potential customers in search engines.
Note that search engines take several factors into account when searching. This can be the frequency or density of keywords (the number of repetitions of given words and their percentage content in relation to the amount of text), but also their arrangement. It is important that you place keywords not only in the text content, but also in its introduction and headings.
Also prepare the page code properly. This will prevent, for example, long loading of the website and loading of its individual elements.
What is SEO?
Website positioning and SEO
The above terms are often wrongly treated as synonymous. It should be emphasized that SEO activities are included in positioning activities. Proper website optimization is a factor uzbekistan b2b leads influencing effective marketing in all search engines. You will notice the results shortly after starting SEO activities. Usually, within a few months, an increased number of website visits is noted.
In a word: the goals of SEO and positioning overlap - the aim is to attract as many customers as possible. At the same time, SEO is not the same as website positioning, but a component of the entire positioning.
Benefits of website positioning
When talking about the benefits of improving the position of a website, undoubtedly an important issue is acquiring new customers . This happens as a result of increasing traffic on the website. What's more, it usually does not involve high costs. For this reason, most website owners decide to take action related to SEO.
However, positioning has more advantages. One of them is the fact that a properly conducted positioning process can bring long-term results . Thanks to this, the website can not only raise its position, but also maintain it. This lowers the position of the competition, which can be considered another advantage.
Another issue is better understanding of customer preferences. Positioning provides such an opportunity, which results directly from the use of keywords. From the words most often entered in the search engine, you can gain knowledge about the customer's behavior and their needs.
External linking
Website positioning itself is not based only on optimizing or enriching the content of the page. Links also have an extremely strong impact on the position in search results. Based on information from which sources the links to your page come, the search engine is able to determine how reliable it is compared to others with similar topics. It is worth linking pages in advertising websites, company catalogs or social media.
However, the statement that each link to your website has the same value is not very true. If the links are on pages that are of little value to the search engine, the value of the links will be treated as low.
Similarly, if you place links on your website to pages with uncertain content or to those that have been removed in the meantime.
Such phenomena are not conducive to improving the position. So pay attention to what links you place on your website and where the ones to your website are placed. Especially since the process of building a network of links is long and requires commitment.
