Welcome email
A good welcome program is crucial to the success of your campaigns and is certainly one of the email marketing trends for this year. Ideally, this welcome message should not be too rigid; it should provide a warm welcome and introduce your company. Try to provide an onboarding experience for the new user.
The welcome email is one of the most important emails in your email marketing efforts, as it is one of the most read emails by users. These emails are usually set up to be automatically triggered from your email marketing platform when a new user is added to your contact list. Make sure to design turkmenistan b2b leads this content well, providing a button to confirm the subscription and adding relevant promotional offers. The recommended content should also include a thank you message for subscribing, encouraging the user to mark your address as a safe sender. Don’t forget to test the email to determine if the content and call to action present are okay or could be presented better.
Progressive acquisition of the lead profile
Also known as progressive profiling , this is a system where we learn more about the lead through the progressive collection of information. This not only builds interactivity, but helps improve overall engagement by segmenting submissions.
In progressive profiling forms, when a visitor fills out a form on a landing page for the first time, they will be asked a few questions. The next time the same visitor fills out another form, you replace the fields with new questions, and thus gain more knowledge about your lead, without discouraging them from contacting you with gigantic forms.
The most appropriate questions to ask when building a progressive profile of your leads will depend on the specifics of your business. To illustrate, here is an example of a typical sequence that can be used to build a progressive profile:
? In the first download, the visitor encounters basic questions such as the following:
Name
? In the second content download, you will be able to obtain additional information to qualify the lead such as:
Enterprise
Function
Location
? During the next conversion, you can get detailed information that will help you further qualify your contact:
Phone number
When do you plan to make your next purchase?
Cart Abandonment Emails
In an effort to increase sales, companies are increasingly investing in smart emails to reverse shopping cart abandonment. This situation often involves shoppers who were not yet ready to commit to completing a purchase or who involuntarily ended their shopping session. For many brands, cart abandonment emails are a significant driver of conversions.
Some tips for a winning cart abandonment email:
– Preview text description – This part is often overlooked, but preview text can make a difference in any email marketing campaign. Consumers tend to archive, delete or ignore messages that don’t immediately spark their interest, so seize the opportunity and capture the customer’s attention before they even open your email.
– Customer-centric email – The main metric for measuring the success of cart abandonment emails is increased sales. However, it is advisable to resist the temptation to go for a big sale. With the abandoned cart, you already have a great deal of information: which product sparked the interest of that person. Therefore, create a message focused on the unique needs of each buyer.
– Be fun – Let’s face it, most emails are boring. Make your email stand out from the crowd with interesting and dynamic content. The more personality you can convey, the more attracted these consumers will be to your brand. Engaging with images, product photos, gifs or illustrations can be a good way to do this.
Responsive Email Marketing vs Mobile First
With the proliferation of smartphones and other mobile devices, entrepreneurs need to adapt to a multi-screen reality . Based on the device on which the email will be opened, the content and call-to-action need to be automatically adapted. Responsive design helps solve exactly this problem. However, responsive design is the basics, we have reached a time when thinking mobile first is becoming increasingly important.
A large part of new web users are connecting via mobile devices. However, for most campaigns, content and design are developed and tested on large screens (desktop) and only then automatically adapted to mobile platforms (responsive design). It is a good idea to start rethinking this flow, with the concept of mobile first in mind, that is, the design, development and implementation of digital products for mobile devices with an experience optimized for the desktop and not the other way around.
Lead Nurturing Campaigns
This is an effective marketing solution that helps entrepreneurs understand their customer base and tailor their marketing strategies accordingly. Lead nurturing begins when a business has information about potential customers and can personalize communication with them. Lead nurturing can be as simple as an occasional email alerting the customer about product or service updates, price changes, and so on. More complex lead nurturing campaigns involve educating the customer about the benefits of a particular product or service, designing personalized fields to encourage the customer to buy sooner rather than later.
By introducing these email marketing techniques, we hope you can make the most of your customer contacts and leads, making email marketing a surefire weapon for growth for your business.
