10 WhatsApp API Benefits for Growing Your Business Quickly
Posted: Wed Dec 04, 2024 8:30 am
Let’s not deny the fact that we all use WhatsApp to communicate with family and friends daily. So much so that if you look at current whatsapp statistics, WhatsApp has more than 2 billion people using it every month.
Seeing that WhatsApp has amassed such a user base, almost 50 million businesses worldwide have started to use it as an outreach channel to run WhatsApp marketing initiatives using either the Business app or the WhatsApp Cloud API.
In that sense, WhatsApp has become a platform that offer Azerbaijan Phone Numbers combination of both communication and marketing capabilities. Pair that with WhatsApp API for sending messages, and you get a robust channel to reach out to customers in a more personalized manner.
With that said, if you are considering including WhatsApp in your marketing strategy, take a look at the advantages you get from using the WhatsApp API, starting with what WhatsApp API is.
What is WhatsApp API?
WhatsApp Business comes in two different forms: Business app and Business API. The Business API is of two types: Cloud API and On-premise API.
WhatsApp Business API is built for medium and big-size companies to reach out to their target audience. It allows you to send notifications, promotions, and customer service via WhatsApp chat messages.
Advantages of the WhatsApp API
WhatsApp API offers various benefits and allows you to streamline your conversations with your audience and grow your business. Having said that, here are some of the key benefits you get from WhatsApp API:
Enhanced communication
WhatsApp is a mobile application and people carry their phones everywhere nowadays. This aspect allows you to reach your audience pretty much anywhere and anytime by using the WhatsApp API. Not just that. WhatsApp API facilitates instant communication between you and your customer, enabling real-time conversations and customer engagement.
An example of a customer support message on WhatsApp.
Having the ability to provide prompt responses to customers' queries is a crucial factor in today’s fast-paced world. By leveraging WhatsApp API for business, you can establish a direct communication channel, reducing the response time.
International reach
As I said before, WhatsApp has billions of active users worldwide. For you, this presents a great opportunity to tap into an extensive and diverse audience. By integrating WhatsApp API with your CRM system, you can expand your reach and visibility on a global level.
Furthermore, the popularity of WhatsApp ensures that the individuals you are reaching out to are already familiar with its interface and functionality. This makes it easier for you to make the most of WhatsApp messages and connect with your target market.
Automation and chatbot integration
WhatsApp API allows you to automate your messaging and streamline your customer support processes by implementing chatbots. These bots can engage with your audience by learning more about their requirements by asking relevant sales qualifying questions or by responding to frequently asked questions.
An example of a chatbot interacting with a customer on WhatsApp.(Source: Hootsuite)
Furthermore, chatbots are used to offer instant replies and 24/7 support without the need for human intervention. This way, you can not just increase the productivity of your support team members but also lower their workload, allowing them to concentrate on complex queries and deliver a seamless customer experience.
Make the most of WhatsApp API to expand your reach
Send bulk WhatsApp messages to your audience with ease using Zixflow
Book a Demo
Multiple device accessibility
One of the biggest limitations of the WhatsApp Business app is that it cannot be used simultaneously on more than five devices. This is not an issue for small businesses but for medium and large companies comprising big teams, this is a problem.
So how can you access WhatsApp on multiple devices? By using the WhatsApp Business API. Since WhatsApp API does not have a front-end user interface, it has to be connected with an external messaging platform. And you can provide access to this platform to as many team members as you want.
For example, Zixflow is one of the outreach communication platforms with WhatsApp automation that provides API solutions for integrating WhatsApp to execute marketing initiatives. You can easily integrate it with WhatsApp Cloud API by following this walkthrough on how to set up a WhatsApp Cloud API.
Once that is done, you can make use of a minimalistic yet powerful campaign builder to set up and run your WhatsApp campaign for marketing. You can select the type of message you want to send, choose your audience, and also see the preview of how the message will look once delivered.
A minimalistic interface of Zixflow lets you build WhatsApp campaigns easily.
Two-way communication
WhatsApp API enables two-way communication, fostering trust and building rapport between you and your customers. This feature is particularly important if either of you want to reach out to the other to ask a question or request feedback.
Engaging in conversations with customers also demonstrates that you value their opinions, ensuring a loyal and repeat customer base. This open communication loop allows you to address issues promptly and adopt a correct sales engagement methodology to further strengthen your relationship.
Security and encryption
Since you send and receive personal and financial information from your customers over WhatsApp, its end-to-end encryption ensures that messages sent through the platform are secure and protected from unauthorized access.
Seeing that WhatsApp has amassed such a user base, almost 50 million businesses worldwide have started to use it as an outreach channel to run WhatsApp marketing initiatives using either the Business app or the WhatsApp Cloud API.
In that sense, WhatsApp has become a platform that offer Azerbaijan Phone Numbers combination of both communication and marketing capabilities. Pair that with WhatsApp API for sending messages, and you get a robust channel to reach out to customers in a more personalized manner.
With that said, if you are considering including WhatsApp in your marketing strategy, take a look at the advantages you get from using the WhatsApp API, starting with what WhatsApp API is.
What is WhatsApp API?
WhatsApp Business comes in two different forms: Business app and Business API. The Business API is of two types: Cloud API and On-premise API.
WhatsApp Business API is built for medium and big-size companies to reach out to their target audience. It allows you to send notifications, promotions, and customer service via WhatsApp chat messages.
Advantages of the WhatsApp API
WhatsApp API offers various benefits and allows you to streamline your conversations with your audience and grow your business. Having said that, here are some of the key benefits you get from WhatsApp API:
Enhanced communication
WhatsApp is a mobile application and people carry their phones everywhere nowadays. This aspect allows you to reach your audience pretty much anywhere and anytime by using the WhatsApp API. Not just that. WhatsApp API facilitates instant communication between you and your customer, enabling real-time conversations and customer engagement.
An example of a customer support message on WhatsApp.
Having the ability to provide prompt responses to customers' queries is a crucial factor in today’s fast-paced world. By leveraging WhatsApp API for business, you can establish a direct communication channel, reducing the response time.
International reach
As I said before, WhatsApp has billions of active users worldwide. For you, this presents a great opportunity to tap into an extensive and diverse audience. By integrating WhatsApp API with your CRM system, you can expand your reach and visibility on a global level.
Furthermore, the popularity of WhatsApp ensures that the individuals you are reaching out to are already familiar with its interface and functionality. This makes it easier for you to make the most of WhatsApp messages and connect with your target market.
Automation and chatbot integration
WhatsApp API allows you to automate your messaging and streamline your customer support processes by implementing chatbots. These bots can engage with your audience by learning more about their requirements by asking relevant sales qualifying questions or by responding to frequently asked questions.
An example of a chatbot interacting with a customer on WhatsApp.(Source: Hootsuite)
Furthermore, chatbots are used to offer instant replies and 24/7 support without the need for human intervention. This way, you can not just increase the productivity of your support team members but also lower their workload, allowing them to concentrate on complex queries and deliver a seamless customer experience.
Make the most of WhatsApp API to expand your reach
Send bulk WhatsApp messages to your audience with ease using Zixflow
Book a Demo
Multiple device accessibility
One of the biggest limitations of the WhatsApp Business app is that it cannot be used simultaneously on more than five devices. This is not an issue for small businesses but for medium and large companies comprising big teams, this is a problem.
So how can you access WhatsApp on multiple devices? By using the WhatsApp Business API. Since WhatsApp API does not have a front-end user interface, it has to be connected with an external messaging platform. And you can provide access to this platform to as many team members as you want.
For example, Zixflow is one of the outreach communication platforms with WhatsApp automation that provides API solutions for integrating WhatsApp to execute marketing initiatives. You can easily integrate it with WhatsApp Cloud API by following this walkthrough on how to set up a WhatsApp Cloud API.
Once that is done, you can make use of a minimalistic yet powerful campaign builder to set up and run your WhatsApp campaign for marketing. You can select the type of message you want to send, choose your audience, and also see the preview of how the message will look once delivered.
A minimalistic interface of Zixflow lets you build WhatsApp campaigns easily.
Two-way communication
WhatsApp API enables two-way communication, fostering trust and building rapport between you and your customers. This feature is particularly important if either of you want to reach out to the other to ask a question or request feedback.
Engaging in conversations with customers also demonstrates that you value their opinions, ensuring a loyal and repeat customer base. This open communication loop allows you to address issues promptly and adopt a correct sales engagement methodology to further strengthen your relationship.
Security and encryption
Since you send and receive personal and financial information from your customers over WhatsApp, its end-to-end encryption ensures that messages sent through the platform are secure and protected from unauthorized access.