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TOTVS BUYS RD STATION
Recently, TOTVS's Vice President of Finance and Director of Investor Relations, Gilsomar Maia Sebastião, published a statement to the market on the indonesia telegram phone number list Securities and Exchange Commission's Systems Center regarding the acquisition of the remaining stake in RD Station.
It is important to remember that, in 2021, TOTVS acquired the vast majority (92%) of RD's shares for the amount of R$1.8 billion. At the time, an agreement between the shareholders gave TOTVS a purchase option.
In fact, in his statement, VP Maia states that TOTVS exercised the option to purchase the remaining shares. Thus, TOTVS acquired 337,981 common shares with no par value, issued by RD Station, for the amount of R$259 million. Thus, TOTVS now holds 100% of RD's shares.
DISCOVER RD STATION
RD Station is a Marketing Automation, Customer Relationship Management (CRM) and Conversation Commerce platform. Through it, merchants like you can automate the capture and segmentation of leads (contacts). This way, they can close many more online sales in less time and at lower costs.
Video: find out if RD Station is really good (use the player controls on Youtube to activate and translate the subtitles into your language)!
With over 40,000 customers in 40 countries, RD Station is the largest Marketing Automation and Inbound Marketing platform in Latin America. It has tools for creating landing pages , managing ads on social media, activating conversations via WhatsApp, segmenting contacts and monitoring the Customer Journey, for example, very useful for e-commerce.
