How is a website's conversion rate calculated?

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These actions are specific and vary according to the objectives you have set out to achieve, as shown below:

Optimizing website conversion is a key factor for the growth of any business with an online presence.

In fact, a report by marketing firm Econsultancy found that more than 88% of companies surveyed consider CRO vital to their businesses, while only 1% think it's not worth the effort.

If you don’t measure the performance of your CRO strategy, you won’t know taiwan whatsapp data if your website is producing the expected results or if, on the contrary, it needs to be adjusted. As scientist William Thomson would say, “what is not measured, cannot be improved.”

You can calculate the conversion rate (abbreviated as CR) by dividing the number of conversions by the number of visitors and then multiplying the result by 100 to get the percentage:

Formula to calculate the conversion rate

So, if you had a clothing store that received 1,000 visits per month and 50 of those users purchased a shirt, your conversion rate would have been 5%.

You can apply this formula to calculate any conversion on your website, be it a sale, a registration, a download, among others.

The higher the conversion rate, the greater the number of actions performed by users on the website.