WhatsApp API: Everything You Need to Know [2023 Guide]
Posted: Tue Jan 07, 2025 9:13 am
What are WhatsApp Business APIs? Released in August 2018, the WhatsApp Business API allows brands and businesses to access WhatsApp’s code to gain deeper insights and add custom features and integrations for specific needs. It’s essentially a product that lets you build solutions that integrate WhatsApp and enhance some of its features. Common implementations include integrating WhatsApp into help center and CRM systems for support and sales, creating BOTs and autoresponders, and automating the sending of transactional (but not promotional) notifications. With over 2 billion monthly active users, WhatsApp is not only the world’s most popular messaging app for talking to friends and family. Today, for more and more businesses, it is a strategic channel for communicating with customers on their favorite app.
The use of WhatsApp for business is now so massive that it extends to a wide range of sectors, from automotive to tourism, from e-commerce to insurance . Who can request access to the WhatsApp Business API? Access to the WhatsApp Business API is limited to businesses , not individuals. To request access, you will need to go through a business costa rica telegram database verification process directly with Facebook (which owns WhatsApp). This verification process is managed directly by Facebook and can take anywhere from a few hours to several weeks. The process of requesting access will be explained in detail in this article. Differences between WhatsApp Business and WhatsApp Business APIs In addition to the most used application for private use, Whatsapp offers two other options for businesses.
Due to their very similar name, there is often confusion between the two: WhatsApp Business and WhatsApp Business API . Despite this similarity, the features, possible uses and their costs are very different. 1) The WhatsApp Business app is a completely free application that can be downloaded from the Google Play Store or App Store . It is the ideal choice for small businesses that use this channel to communicate with their customers. The application allows you to open a professional, practical, secure and efficient contact channel within the WhatsApp platform itself. In this way, the company can use its own professional WhatsApp account without having to use personal numbers. WhatsApp has made several improvements to the Business app.
For example, it allows you to create labels, enter office hours, create a product catalog and other very interesting functions. The WhatsApp Business app is an excellent tool, but it has some limitations. The main one is that it remains tied to the smartphone on which it is installed and only allows manual management of messaging. This makes it unsuitable for companies that need to structure this strategic channel and make it scalable to large volumes. 2) WhatsApp Business API is the solution specially designed for large and/or growing companies. This version offers unique and advanced features, optimized for the business environment, that you will not find in the normal version of WhatsApp Business. Unlike the WhatsApp Business app, with the API there is no WhatsApp interface or application .
The use of WhatsApp for business is now so massive that it extends to a wide range of sectors, from automotive to tourism, from e-commerce to insurance . Who can request access to the WhatsApp Business API? Access to the WhatsApp Business API is limited to businesses , not individuals. To request access, you will need to go through a business costa rica telegram database verification process directly with Facebook (which owns WhatsApp). This verification process is managed directly by Facebook and can take anywhere from a few hours to several weeks. The process of requesting access will be explained in detail in this article. Differences between WhatsApp Business and WhatsApp Business APIs In addition to the most used application for private use, Whatsapp offers two other options for businesses.
Due to their very similar name, there is often confusion between the two: WhatsApp Business and WhatsApp Business API . Despite this similarity, the features, possible uses and their costs are very different. 1) The WhatsApp Business app is a completely free application that can be downloaded from the Google Play Store or App Store . It is the ideal choice for small businesses that use this channel to communicate with their customers. The application allows you to open a professional, practical, secure and efficient contact channel within the WhatsApp platform itself. In this way, the company can use its own professional WhatsApp account without having to use personal numbers. WhatsApp has made several improvements to the Business app.
For example, it allows you to create labels, enter office hours, create a product catalog and other very interesting functions. The WhatsApp Business app is an excellent tool, but it has some limitations. The main one is that it remains tied to the smartphone on which it is installed and only allows manual management of messaging. This makes it unsuitable for companies that need to structure this strategic channel and make it scalable to large volumes. 2) WhatsApp Business API is the solution specially designed for large and/or growing companies. This version offers unique and advanced features, optimized for the business environment, that you will not find in the normal version of WhatsApp Business. Unlike the WhatsApp Business app, with the API there is no WhatsApp interface or application .