What is the difference between a keyword and a query?
Posted: Tue Jan 07, 2025 5:51 am
Both of these refer to phrases that are searched for in a search engine. However, keyword phrases refer to advertising objective phrases, while queries are the actual phrases that customers type in. Sometimes, the question matches the keyword precisely.
What is the maximum bid?
This is the maximum amount you are willing to pay for a click on your ad. Google multiplies your Quality Score using your maximum bid to decide your ad rank, which then determines whether or not your ad will appear on search austria number data engine results pages. How do maximum bids work with computerized bidding strategies?
This is a very good question because above we assumed we were using the CPC Guide Bidding method. And there are many other computerized bidding techniques where it works differently. Let's take an example:
For CPM bidding: If a CPM auction is entered into a public auction with both CPM bidding and CPC bidding, Google's eCPM science is used to decide the bid (the fantastic value per thousand impressions for both CPM bidding and CPC bidding).
For CPA bidding: When you use conversion-based bidding to achieve a CPA or conversion fee goal, Google will determine your maximum CPC bids for you, based primarily on past conversion metrics, to help you achieve your shared goal.
What is the maximum bid?
This is the maximum amount you are willing to pay for a click on your ad. Google multiplies your Quality Score using your maximum bid to decide your ad rank, which then determines whether or not your ad will appear on search austria number data engine results pages. How do maximum bids work with computerized bidding strategies?
This is a very good question because above we assumed we were using the CPC Guide Bidding method. And there are many other computerized bidding techniques where it works differently. Let's take an example:
For CPM bidding: If a CPM auction is entered into a public auction with both CPM bidding and CPC bidding, Google's eCPM science is used to decide the bid (the fantastic value per thousand impressions for both CPM bidding and CPC bidding).
For CPA bidding: When you use conversion-based bidding to achieve a CPA or conversion fee goal, Google will determine your maximum CPC bids for you, based primarily on past conversion metrics, to help you achieve your shared goal.