If your company is not already utilizing
Posted: Tue Jan 07, 2025 5:48 am
Email marketing
email marketing, you are missing out on a huge potential for engaging your customers. Email marketing is one of the most effective ways to engage customers in the Engage phase, especially if your email lists are well-structured and the message angles of your emails are well thought out.
According to the MRACE ® model, email marketing is at its best in the Convert and Engage phases, meaning email marketing can be considered one of the best ways to engage customers.
With well-targeted emails, it is possible to offer content to a customer who has already purchased that teaches them how to use your company's product or service better. The basic principle of email marketing is therefore similar to that of social media and Google's Engage phase advertising.
Like social media and Google, the best metrics for email marketing can also be purchases. Another key element of email marketing is the quality of the email list, which can be monitored, for example, through message open and click rates.
I would even dare to argue that when various data collection limitations take the value of a single metric further from the absolute truth, it forces digital marketers to look at the data at the right level and steers measurement in the right direction. Now, digital marketers are not interested in the fact that there are 1595 website visitors, but in how it has changed and what measures lie behind the change.
This brings us to the heart of measurement and the Measure section of the MRACE® model.
Measurement is not done just to report the jordan phone data numbers achieved. The greatest benefit at the business level is obtained when measurement is genuinely used as a tool to guide and develop operations.
Analysis work is ineffective or misleading if the dashboard has not been carefully designed, data collection has not been carried out with high quality, or the collected data is not presented in an easily understandable format.
Also check out: Measuring digital marketing according to the MRACE® model and learn how building digital marketing measurement takes place in a process-like manner, allowing the analysis work itself to be carried out from a high-quality starting point.
Artificial intelligence learns from the data you provide – provide it with high-quality data or, in the worst case, it will scale the error
You've probably noticed that artificial intelligence is also taking on an increasingly important role in digital marketing channels. Many advertising campaigns seem to work better the more AI is given the power to choose which ads to show to whom and where.
How can you ensure that artificial intelligence does its job for you in the right direction? By providing it with high-quality data.
email marketing, you are missing out on a huge potential for engaging your customers. Email marketing is one of the most effective ways to engage customers in the Engage phase, especially if your email lists are well-structured and the message angles of your emails are well thought out.
According to the MRACE ® model, email marketing is at its best in the Convert and Engage phases, meaning email marketing can be considered one of the best ways to engage customers.
With well-targeted emails, it is possible to offer content to a customer who has already purchased that teaches them how to use your company's product or service better. The basic principle of email marketing is therefore similar to that of social media and Google's Engage phase advertising.
Like social media and Google, the best metrics for email marketing can also be purchases. Another key element of email marketing is the quality of the email list, which can be monitored, for example, through message open and click rates.
I would even dare to argue that when various data collection limitations take the value of a single metric further from the absolute truth, it forces digital marketers to look at the data at the right level and steers measurement in the right direction. Now, digital marketers are not interested in the fact that there are 1595 website visitors, but in how it has changed and what measures lie behind the change.
This brings us to the heart of measurement and the Measure section of the MRACE® model.
Measurement is not done just to report the jordan phone data numbers achieved. The greatest benefit at the business level is obtained when measurement is genuinely used as a tool to guide and develop operations.
Analysis work is ineffective or misleading if the dashboard has not been carefully designed, data collection has not been carried out with high quality, or the collected data is not presented in an easily understandable format.
Also check out: Measuring digital marketing according to the MRACE® model and learn how building digital marketing measurement takes place in a process-like manner, allowing the analysis work itself to be carried out from a high-quality starting point.
Artificial intelligence learns from the data you provide – provide it with high-quality data or, in the worst case, it will scale the error
You've probably noticed that artificial intelligence is also taking on an increasingly important role in digital marketing channels. Many advertising campaigns seem to work better the more AI is given the power to choose which ads to show to whom and where.
How can you ensure that artificial intelligence does its job for you in the right direction? By providing it with high-quality data.