The impact of GDPR and other regulations on web analytics
Posted: Tue Jan 07, 2025 5:41 am
2. Strengthening privacy protection:
Privacy protection has become increasingly important in web analytics in recent years, especially with the GDPR and other increasingly stringent data protection regulations.
Over the next few years, we will undoubtedly see quite a balancing act in how companies adapt to increasingly stringent data protection requirements while striving to utilize data as efficiently as possible to develop their own operations .
At the same time, all major players are working to meet the requirements set by legislation, and in the future, privacy and data security will be an even more significant part of the overall design of web analytics.
The strengthening of privacy protections is forcing companies to japan phone data innovate new ways to collect and use data. We will also see on a practical level how compliance with various guidelines will be monitored.
This also, we hope, will steer measurement in a slightly more ethical and responsible direction that respects individual users, instead of venturing into what seems like an eternal gray area.
The shift to more privacy-focused analytics will likely lead to more anonymized data collection methods, where instead of tracking individual users, more reliance is placed on sampling. The samples are then supplemented, for example, by data modeling, to get the best educated guess about the data that is missing from the actual sample.
3. First-party data: the value of your company's data increases even more
The use of first-party data is also fundamentally related to the demands for improved privacy protection.
First-party data is data obtained directly from your company's customers or users. Types of data can include information from user registration, orders, or customer feedback. First-party data can be collected, for example, through visitor tracking on an online service or from a CRM system.
Customers themselves provide the data, which is a sign of trust in your business. Plus, data collected directly from customers is more accurate than data from other sources. Collecting and leveraging first-party data will become an even bigger part of your measurement strategy, as Chrome finally phases out third-party cookies .
Privacy protection has become increasingly important in web analytics in recent years, especially with the GDPR and other increasingly stringent data protection regulations.
Over the next few years, we will undoubtedly see quite a balancing act in how companies adapt to increasingly stringent data protection requirements while striving to utilize data as efficiently as possible to develop their own operations .
At the same time, all major players are working to meet the requirements set by legislation, and in the future, privacy and data security will be an even more significant part of the overall design of web analytics.
The strengthening of privacy protections is forcing companies to japan phone data innovate new ways to collect and use data. We will also see on a practical level how compliance with various guidelines will be monitored.
This also, we hope, will steer measurement in a slightly more ethical and responsible direction that respects individual users, instead of venturing into what seems like an eternal gray area.
The shift to more privacy-focused analytics will likely lead to more anonymized data collection methods, where instead of tracking individual users, more reliance is placed on sampling. The samples are then supplemented, for example, by data modeling, to get the best educated guess about the data that is missing from the actual sample.
3. First-party data: the value of your company's data increases even more
The use of first-party data is also fundamentally related to the demands for improved privacy protection.
First-party data is data obtained directly from your company's customers or users. Types of data can include information from user registration, orders, or customer feedback. First-party data can be collected, for example, through visitor tracking on an online service or from a CRM system.
Customers themselves provide the data, which is a sign of trust in your business. Plus, data collected directly from customers is more accurate than data from other sources. Collecting and leveraging first-party data will become an even bigger part of your measurement strategy, as Chrome finally phases out third-party cookies .