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Triggerbased communication automation, the socalled triggers. They act on specific behaviors or characteristics of the recipient, for example after subscribing to a newsletter or loyalty program, recurring deals or birthday emails, based on the date of birth, the anniversary of joining an affiliate program, etc. You can also set up campaigns to activate recipients, for example one month after the last visit to your store. The concept of automated email communication allows you to send content at the right time. Many brands reach out to customers, leveraging knowledge about them and establishing a personalized communication cycle with customers via email..

Here are some examples Car dealers send information about upcoming inspections and replacement dates, for example information about brake pads. Customers feel taken care of and gain more trust. Many brands iraq whatsapp resource send out a series of messages to future mothers. They contain information about the months after pregnancy and about communication after the birth of the child. Women appreciate this care and using this knowledge, you can also offer care products for mothers and children and clothes for babies. In the beauty industry you can run a beauty club for example with the brand LOccitane. This is a great way.

To send offers specifically tailored to your users preferences. For example using information about your skin type you can add tips on how to take care of your skin in your emails adding information about expired products and recommendations of relevant articles. It all actually starts with an email. The email customer journey will help you build awareness and engage your customers. Beyond emails What else should you pay attention to when creating a customer journey plan? Find out about it on the Sales Intelligence blog. In this article you will find out how to encourage customers to stay on.