What changes have occurred in the market?

[sharminakter]

Are your differentiators still relevant?
Is your value proposition concrete enough?
Can artificial intelligence recommend your company to your potential customers?
Is a previously overlooked buyer persona more important in the current market situation?
Does your site have enough content targeted to this buyer persona?
Is your value proposition targeted and communicated effectively on the channel used by this buyer persona?
The more important and financially significant the investment your product or service is to the customer, the better informed you need to be about changes in the competitive landscape.

If you offer roof repairs, what kind of material do your main competitors communicate to customers to make the purchase decision easier? What kind of advertising do they have on different channels?

Customer behavior is also constantly changing, and requirements jamaica phone data related to responsibility, for example, are starting to become intrinsic values ​​for both consumers and business customers.

Read also: Responsible marketing – Current case examples to consider in digital marketing

Clarify the need for change in digital marketing by auditing the current situation
In addition to analyzing changes in the market situation, there are many other things that can be focused on to identify critical development points for increasing digital sales.

If digital channels did not generate as many sales this season as last, the following questions should also be considered:

Does your site have enough content for all levels of awareness, including the completely ignorant and the problem-aware?
When was the last time you mapped out the keywords that are important to your business? Have there been any changes in search trends? How are you currently ranking, and are visitors being directed to the right landing pages?
Does the site also have enough micro-conversions, such as downloadable content?