Also pay attention to the visual elements of the ad
Posted: Tue Jan 07, 2025 5:23 am
The EU wants to eradicate greenwashing from the marketing of products and services, and that is only a good thing. Environmental claims and sustainability labels will be banned if they are unfounded, i.e. not based on approved certification schemes. The EU reform will also improve consumers' rights to information about the durability and repairability of products.
Do you doubt the reliability of your climate claims ? It is worth ensuring that your credible climate claims are based on internationally accepted criteria and can be verified. If you want to talk about emission compensation in marketing, it requires clarity and transparency to avoid greenwashing and misleading claims.
Promote sustainability content on social media according to the platform's terms and conditions
When your company or organization wants to get a sustainability message out to the right audience on social media, advertising is a great way to do that. On Facebook and Instagram, sustainability-related advertising is classified as advertising related to social issues, elections, and politics .
To be able to run such advertising, the advertiser must complete an authorization process. This process is available to advertisers who live or operate in the target country at the time of the ivory coast phone data advertising campaign. As a result of this process, a disclaimer is added to the ads, which states the name and entity that paid for the ad.
If sustainability content is advertised on Meta without an authorization process, the ads are highly likely to be disapproved. Advertising cannot continue until the advertiser has completed the authorization process.
Of course, it is possible to try advertising responsible content without authorization, but doing so puts the entire advertising account and the accounts connected to Business Manager at risk - after all, you would be violating the rules set by Meta.
The range of people appearing in advertisements is more diverse than before, but the people seen on social media are still often white, slim and young. The visual elements of an advertisement play a key role in building and reinforcing certain images and attitudes.
Reach campaigns create a visual foundation for how people will recognize your brand now and in the future. When considering marketing imagery, it's a good idea to consider whether your brand reflects a diverse range of people.
Do you doubt the reliability of your climate claims ? It is worth ensuring that your credible climate claims are based on internationally accepted criteria and can be verified. If you want to talk about emission compensation in marketing, it requires clarity and transparency to avoid greenwashing and misleading claims.
Promote sustainability content on social media according to the platform's terms and conditions
When your company or organization wants to get a sustainability message out to the right audience on social media, advertising is a great way to do that. On Facebook and Instagram, sustainability-related advertising is classified as advertising related to social issues, elections, and politics .
To be able to run such advertising, the advertiser must complete an authorization process. This process is available to advertisers who live or operate in the target country at the time of the ivory coast phone data advertising campaign. As a result of this process, a disclaimer is added to the ads, which states the name and entity that paid for the ad.
If sustainability content is advertised on Meta without an authorization process, the ads are highly likely to be disapproved. Advertising cannot continue until the advertiser has completed the authorization process.
Of course, it is possible to try advertising responsible content without authorization, but doing so puts the entire advertising account and the accounts connected to Business Manager at risk - after all, you would be violating the rules set by Meta.
The range of people appearing in advertisements is more diverse than before, but the people seen on social media are still often white, slim and young. The visual elements of an advertisement play a key role in building and reinforcing certain images and attitudes.
Reach campaigns create a visual foundation for how people will recognize your brand now and in the future. When considering marketing imagery, it's a good idea to consider whether your brand reflects a diverse range of people.