Strive to create parent content that

[sharminakter]

search engine optimization of texts,
producing texts faster than before and
communicating intrinsic values, for example on blogs and product pages.
Content can serve low-aware individuals, such as the ignorant and problem-aware, who are mapping and narrowing down options. On the other hand, it can meet the information needs of highly informed buyer personas, for example, if the buyer persona wants to independently familiarize themselves with product information and make comparisons in a search engine, on a website, or with artificial intelligence.

Read also: How to create quality content with artificial intelligence?

Focus on communicating value propositions and differentiators
When you focus on communicating differentiating factors and value propositions in addition to intrinsic values, you give artificial intelligence an even more attractive platform to recommend your company's products or services.

A buyer persona may search for information and compare options with artificial intelligence, for example, “Tell me what are the best on-call car maintenance services in the SME region?” There may be many good options, but artificial intelligence may put those with clearly justified differentiating factors and good reviews and references at the top.

Another service company may actually be just as popular italy phone data among customers, but if it is not verified online, the AI ​​is less likely to include it in its suggestions.

When you systematically communicate your company's differentiators and value propositions, both your buyer personas and artificial intelligence will be able to more independently identify and justify why it is worth buying from you, or to learn more about what your company has to offer.

Read also: Developing and growing digital sales – how to succeed in a changing market?


communicate your value proposition and differentiators, and
offer completely new information and highlight your unique perspective.