Reach : The first contact with a brand can be through an event or your favorite athlete, for example. The Reach phase can be implemented across multiple channels, such as social media, search engines, and sponsorship.
Act : Once a brand has reached its audience, the next step is to activate the target group to take action. For example, promotions, discounts and exclusive products launched during the games will entice fans to participate, whether it is through a purchase decision, competition entry or social media engagement.
Convert : Turning brand loyalty into sales is a key part of all marketing, and it particularly focuses on removing customer barriers to purchase. This is where the importance of a brand’s own website comes into play, as the buyer makes the final decision before making a purchase. Even if a favorite athlete uses the brand constantly, a purchase can be thwarted by, for example, incomplete information about the product’s delivery time.
Engage : Long-term customer engagement is just as important in sports marketing as it is in other industries. Many successful brands maintain ongoing connections with their customers through social media, loyalty programs, and sports communities to keep consumers engaged for the long term.
Measure : Finally, the effectiveness of successful sports marketing is measured . Brands analyze the results carefully and draw their own conclusions: Which measures work best and where to improve. For example, A/B testing of ads would be completely pointless without a measurement phase.
Learn more about the MRACE® model in the podcast
Secto Rally Finland – the largest annual sports event in the Nordic countries
SDM has been implementing paid social media advertising for indonesia phone data the Secto Rally Finland event since 2021, and programmatic buying was also introduced in 2024. The main goal of the advertising is to promote advance ticket sales. Since the event is already well-known, campaigns can utilize an already gathered audience.
Careful implementation of monitoring.
Using A/B tests to optimize ads.
Efficiently allocate budget to the best performing ads and channels.
Taking into account the impact of weather conditions in marketing.
Emphasizing advance ticket sales to ensure a successful event even in bad weather conditions.
Since this is a sporting event, it is important to:
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