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While similar to freelancers in a legal sense, fractional marketers are more involved with the company and may engage with it for a longer time. Their scope of work is narrower than that of full-time employees, but it often expands beyond a single task or project. Fractional marketing consultants can guide a company when it’s in a tight spot and needs to improve its brand image or reach. They’re usually highly educated and experienced marketing experts with




certifications or specialties. Fractional Marketing Consultant vs. Fractional indonesia number screening CMO Since the duties of fractional CMOs and marketing consultants often overlap, the following table provides a brief comparison of their roles to help you decide which to hire: Fractional Marketing Consultant Fractional CMO Short-term collaboration Focuses on a specific and particularly challenging problem or project Doesn’t participate in solution implementation Works more in isolation Assesses performance based on the project results Doesn’t represent the company and isn’t too involved with it Short or long-term collaboration Focuses on problem-solving in general and leadership Participates in solution implementation Collaborates with the team Assesses performance based on the company’s results Represents the company and is involved with it Key Roles and Responsibilities of a Fractional Marketing Consultant The role of a fractional marketing consultant is a versatile one.